Chris Foley Joins Ash Brokerage as Vice President of Long-Term Care Solutions

Ash Brokerage Welcomes Chris Foley as New Vice President of Long-Term Care

Ash Brokerage LLC, a premier distributor offering life insurance, long-term care (LTC), disability, retirement, and Medicare solutions, has made a significant appointment as Chris Foley is named the new Vice President of Long-Term Care. This strategic move comes as the company aims to capitalize on the growing need for long-term care planning amid a rapidly aging population.

A Vision for Growth

The announcement, made by Sam Rocke, Executive Vice President of Protection Sales at Ash, highlights the crucial objective of enhancing the emphasis on long-term care planning. With a considerable number of individuals reaching retirement age and seeking ways to secure their future, the role Foley will play is vital. He expressed, "We have major goals to increase our market share in LTC and expand the number of people insured. With so many turning 65 each day, we're just beginning to address the existing market need."

His expertise, spanning 17 years in the insurance wholesaling sector, positions him perfectly to drive growth in this important product line. Foley’s insights into the LTC market, alongside his proven leadership skills, have shown impressive outcomes by integrating care planning into advisory practices. His history of collaboration with independent advisors and Registered Investment Advisors (RIAs) has led to the development of personalized care solutions and the launch of nationwide educational initiatives centred around effective care planning.

A Track Record of Success

According to Rocke, the demand for linked benefit sales—an area Foley is set to focus on—has seen unprecedented growth, more than doubling in 2024 and maintaining momentum into 2025. "Bringing both linked benefit and traditional solutions under a senior leader enables us to reinvest in our business's success," he asserted, confirming Foley’s role at this pivotal time.

Foley's arrival coincides with Long-Term Care Awareness Month in November, a period during which Ash Brokerage encourages advisors to lead conversations with clients about the potential need for long-term care solutions. In line with this, Ash will be showcasing several case studies that outline tailored solutions to everyday client goals.

Strengthening the Team

Chris Foley's experience will further strengthen Ash Brokerage’s existing team of specialized LTC professionals. His leadership is expected to enhance their capacity to meet the evolving needs of their clients and broaden the impact of their initiatives in long-term care planning.

With Ash Brokerage being a trusted brokerage general agency located in Fort Wayne, Indiana, they remain committed to providing tailored life insurance, annuities, long-term care, disability income, and Medicare solutions to financial professionals nationwide. Over their 50-plus years of operations, the firm has built an esteemed reputation based on personal client relationships and exceptional service.

In summary, Ash Brokerage’s decision to appoint Chris Foley as VP of Long-Term Care signifies their dedication to addressing the increasing demand for long-term care planning solutions. As the demographic of consumers evolves, Foley’s expertise will play a crucial role in guiding both advisors and clients through the complexities of preparing for their long-term care needs. To learn more about Ash’s offerings in long-term care insurance, please visit Ash Brokerage.