LUMINE SHINJUKU Celebrates Its 50th Anniversary with Special Events and Limited Items
LUMINE SHINJUKU, operated by Lumine Co., Ltd., headquartered in Shibuya, Tokyo, is commemorating its 50th anniversary with a series of special events from April 1 to May 13, 2026. Since its opening in 1976, LUMINE SHINJUKU has continuously evolved, offering a blend of fashion, art, and culture.
Throughout the anniversary period, visitors can experience an archiving exhibition showcasing seasonal visuals that highlight the stunning evolution of the brand over five decades. The event will feature around 150 participating shops and their special offerings, including limited-time pop-up stores.
To celebrate this milestone, themed around the iconic “LUMINE Blue,” various exclusive items will be sold at the venue. The celebrated artist YOSHIROTTEN will create an original visual key art encapsulating the brand's essence, which will be displayed both inside and outside the shopping center.
1. Collaboration Live Event: Join the live styling session featuring fashion from conte and jewelry from PIMENTÉ on April 6. The directors of each brand will showcase how to style everyday wear with eye-catching jewelry.
2. Limited-Time POP-UP Stores: Starting April 23, the collaboration between emiri Henmi and les bonbon will feature unique jewelry products available exclusively during the anniversary celebrations.
3. Outdoor Exhibitions: An exhibition called `on the wall coricci` will run from April 3 to April 27, showcasing the latest works from designer coricci, with special events scheduled across multiple dates.
Exclusive menu items will include delectable treats such as Sakura Strawberry & Pistachio Crepe Suzette at Afternoon Tea Love and Table, and a limited edition donut box at Truffle Bakery with five unique flavors. Each food offering comes with its own charming aesthetic, making dining an extraordinary experience.
A variety of brands will also present limited edition products across several store levels:
In addition to exclusive products, LUMINE SHINJUKU will host various campaigns, including a novelty campaign where customers spending over 10,000 yen can receive limited edition bandanas designed by YOSHIROTTEN.
For this momentous occasion, LUMINE Shinjuku aims not only to reflect on its past but also to engage customers by looking into its future with creative visuals and experiences. As part of the continuing celebrations, nearby facilities, including NYUUMAN Shinjuku, will also celebrate significant anniversaries, enticing visitors to experience the thriving culture of Shinjuku.
Whether exploring new styles, enjoying limited-time food offerings, or participating in unique events, there’s something special for everyone at LUMINE SHINJUKU’s 50th anniversary. Visitors are encouraged to visit the official website and Instagram for the latest updates and to plan their visit during this festive season.
Throughout the anniversary period, visitors can experience an archiving exhibition showcasing seasonal visuals that highlight the stunning evolution of the brand over five decades. The event will feature around 150 participating shops and their special offerings, including limited-time pop-up stores.
Exclusive Products and Events
To celebrate this milestone, themed around the iconic “LUMINE Blue,” various exclusive items will be sold at the venue. The celebrated artist YOSHIROTTEN will create an original visual key art encapsulating the brand's essence, which will be displayed both inside and outside the shopping center.
Special Events During the Celebration
1. Collaboration Live Event: Join the live styling session featuring fashion from conte and jewelry from PIMENTÉ on April 6. The directors of each brand will showcase how to style everyday wear with eye-catching jewelry.
2. Limited-Time POP-UP Stores: Starting April 23, the collaboration between emiri Henmi and les bonbon will feature unique jewelry products available exclusively during the anniversary celebrations.
3. Outdoor Exhibitions: An exhibition called `on the wall coricci` will run from April 3 to April 27, showcasing the latest works from designer coricci, with special events scheduled across multiple dates.
Unique Offerings Throughout the Shopping Center
Food and Beverage Highlights
Exclusive menu items will include delectable treats such as Sakura Strawberry & Pistachio Crepe Suzette at Afternoon Tea Love and Table, and a limited edition donut box at Truffle Bakery with five unique flavors. Each food offering comes with its own charming aesthetic, making dining an extraordinary experience.
Showcase of Exclusive Items
A variety of brands will also present limited edition products across several store levels:
- - Barbour: Custom embroidery events on April 11 and 12, featuring special anniversary designs.
- - YANUK: A unique color for their `MARY` straight denim will be available exclusively at LUMINE SHINJUKU.
- - OSOI: The `MINI BROT` will be launched in a limited edition icy blue color, available while stocks last.
- - SNIDEL: Elegant frill bags featuring a seasonal design will be available starting April 1.
Celebratory Campaigns
In addition to exclusive products, LUMINE SHINJUKU will host various campaigns, including a novelty campaign where customers spending over 10,000 yen can receive limited edition bandanas designed by YOSHIROTTEN.
For this momentous occasion, LUMINE Shinjuku aims not only to reflect on its past but also to engage customers by looking into its future with creative visuals and experiences. As part of the continuing celebrations, nearby facilities, including NYUUMAN Shinjuku, will also celebrate significant anniversaries, enticing visitors to experience the thriving culture of Shinjuku.
Whether exploring new styles, enjoying limited-time food offerings, or participating in unique events, there’s something special for everyone at LUMINE SHINJUKU’s 50th anniversary. Visitors are encouraged to visit the official website and Instagram for the latest updates and to plan their visit during this festive season.
Topics Consumer Products & Retail）
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