M&T Bank Welcomes Krista Phillips as Their New Chief Customer Officer

M&T Bank Appoints Krista Phillips as Chief Customer Officer

M&T Bank Corporation has taken a significant step in enhancing its customer-focused initiatives by appointing Krista Phillips as its first-ever Chief Customer Officer. This newly established position signifies the bank's commitment to prioritizing customer experience in a rapidly changing financial landscape.

In her role, Phillips is set to oversee the bank's customer experience, marketing, and analytics teams. Her primary objective is to create a cohesive strategy that will ensure outstanding services and offerings across M&T's extensive network. The idea is straightforward: to leverage rich customer data and insights to address diverse needs and maintain a consistent brand message across all interactions.

Chris Kay, Head of Enterprise Platforms at M&T, praised Phillips for her appointment, emphasizing her vast expertise in marketing and customer-driven strategies. “Krista's extensive experience aligns perfectly with our core philosophy of placing the customer at the center of all we do,” he noted. “This alignment is crucial as we continue to enhance our capabilities in the service of our clients.”

Phillips comes to M&T Bank with an impressive background, boasting over 25 years in the financial services sector. Prior to her new role, she was Executive Vice President at Wells Fargo, where she focused on consumer credit cards and enterprise marketing. Her professional journey has also included influential positions at Citi, where she managed brand management, advertising, and customer insights for their global consumer banking operations. This history of leadership in customer-centric functions prepares her well for her responsibilities at M&T.

“I am excited to join M&T Bank as Chief Customer Officer,” Phillips expressed. “This role resonates deeply with my passion for enhancing customer interactions and utilizing data-driven insights to fulfill our clients’ needs more effectively. I eagerly look forward to working with the talented teams at M&T to ensure that our customers remain at the heart of every decision we make.”

In her capacity as Chief Customer Officer, Phillips will report directly to Chris Kay and will be based in Wilmington, Delaware. She will also be an integral member of the Executive Leadership Team at M&T Bank.

Founded in Buffalo, New York, M&T Bank Corporation has established itself as a reliable financial services provider, operating a vast branch and ATM network across the eastern United States from Maine all the way down to Virginia, including Washington, D.C. As it builds on its legacy, M&T Bank is committed to delivering comprehensive financial solutions that cater to the needs of its diverse customer base.

With the appointment of Krista Phillips, M&T Bank not only illustrates its dedication to improving customer experience but also highlights its strategic direction as it prepares to face the future of banking. As the financial sector continues to evolve and adapt, M&T aims to remain ahead of the curve, ensuring that every customer interaction reflects their ethos of service, commitment, and professionalism.

For more information about M&T Bank and its services, please visit www.mtb.com. Equal Housing Lender. NMLS# 381076. Member FDIC, © 2024 M&T Bank.