Discover the Authentic Flavors of Japan: Shochu and Miyazaki Wagyu Experience in NYC

Experience Japanese Culture Through Culinary Delights

On February 21, 2026, New York will become a hub for Japanese culinary enthusiasts with an exciting event that showcases two of the nation's most cherished treasures: shochu and Miyazaki Wagyu beef. Kirishima Shuzo Co., Ltd., celebrated as Japan's leading shochu distillery, is partnering with JAPAN Fes to curate an immersive gastronomic experience known as "KIRISHIMA Fes."

A Taste of Tradition

This indoor event will take place at LAVAN MIDTOWN and promises to offer attendees a unique window into the flavors of Japan. The event is set to run in two sessions, the first from 12:00 PM to 2:00 PM and the second from 6:00 PM to 8:00 PM. Each session will welcome 250 guests, who can secure spots by registering ahead of time on the official ticketing website.

For just $21, attendees will receive a set of three drinks accompanied by a range of delicious Japanese dishes. The menu features must-try items like yakitori—grilled chicken skewers and karaage, which is crispy fried chicken. The highlight, however, will be the shabu-shabu, an iconic Japanese dish featuring thinly sliced Miyazaki Wagyu beef, prepared fresh by Chef Hiroki Abe, a favorite among Hollywood celebrities.

The Essence of Shochu

Shochu's portrayal at this event aims to elevate its presence outside Japan, as it is often overshadowed by popular exports like sake and whiskey. As a traditional Japanese distilled spirit made primarily from koji mold, sweet potatoes, or barley, shochu offers a diverse range of flavors. Guests will be introduced to two exceptional varieties: Kuro Kirishima, noted for its rich and sweet taste, and KIRISHIMA No.8, which presents a fresh, fruity profile reminiscent of muscat grapes and mandarin oranges.

With the export of Japanese alcoholic beverages on the rise, the event is part of a larger trend acknowledging Japan's culinary contributions to the world. Notably, the UN recognized traditional sake-making techniques as an Intangible Cultural Heritage earlier this year. Kirishima Shuzo hopes that this gathering will also pay tribute to shochu, allowing attendees to experience its delightful pairing with exquisite cuisine.

A Growing Awareness

Despite shochu's tremendous popularity within Japan, global recognition of this drink remains limited. The event underscores Kirishima Shuzo's aspiration to change the narrative surrounding shochu and promote greater appreciation for this unique beverage, ideally sparking international interest and demand. By combining it with high-quality meals such as Miyazaki Wagyu, the distillery hopes to offer a memorable experience that highlights the harmony of flavors.

The Miyazaki Wagyu beef on offer has prestigious accolades, being a four-time winner of the Prime Minister's Award at Japan's National Wagyu Beef Competitive Exhibition. The event thus serves as an excellent platform to showcase these high-quality ingredients, emphasizing their cultural significance within the culinary landscape of Japan.

Conclusion

Join us in support of Japanese culture and flavor on February 21. This remarkable collaboration between Kirishima Shuzo and JAPAN Fes presents an unmissable opportunity for food lovers and anyone curious about Japan’s culinary artistry. Be part of a burgeoning international celebration of taste and experience the indulgent pairing of shochu and Miyazaki Wagyu beef firsthand.

Don't miss out on this extraordinary evening—a celebration of fine food, drink, and culture. Follow the link to learn more and secure your place at this exciting event.