Exciting Special Collaboration Between Sanrio Characters and CITYSHOP Launching Soon

Exciting Collaboration: Sanrio Characters and CITYSHOP

Get ready for an exciting new collaboration blending fashion and whimsy, launching soon! The collaboration features beloved Sanrio characters, the Little Twin Stars and Pekkle, combined with the innovative designs of MASU, a men's fashion brand led by designer Shinpei Goto. This unique partnership aims to redefine traditional clothing aesthetics, offering a fresh perspective that resonates with fans and fashion enthusiasts alike.

About MASU and CITYSHOP

Founded by Baycrews, CITYSHOP is a concept store that champions fashion, food, beauty, and culture. The store is known for its curated selection, embodying the keywords “Women & Gentlemen” and “Healthy & Mode”. As it approaches its 10th anniversary in December 2025, CITYSHOP continues to provide high-quality original items alongside stylish imports.

MASU, whose name comes from the polite form “masu” in Japanese, aspires to challenge conventional fashion narratives. It integrates vintage influences with modern designs, creating collections that appeal to a broad audience. Their mission is to craft pieces that resonate deeply with individuals, potentially becoming beloved vintage items for future generations.

Launch Date and Product Preview

The special collection will be released for reservations on November 25, 2025, at the official online store, BAYCREW’S STORE, and will officially launch on December 4, 2025, at all CITYSHOP locations and the MASU official online store. This partnership presents a curated selection of items:

Product Highlights:

1. SPIKY TOPS
- Color: White
- Sizes: 46
- Price: ¥35,200 (incl. tax)
- Description: A unique spiky top featuring printed Little Twin Stars softly descending onto an all-over printed pattern, complemented by Pekkle’s subtle presence on the sleeves. The blend of cozy knit and sharp spikes enhances the uniqueness of the product.

2. T-SHIRT
- Colors: Gray/Black
- Sizes: 44
- Price: ¥25,300 (incl. tax)
- Description: A nostalgic scene of Little Twin Stars sitting on the moon, adorned with sparkling rhinestones reminiscent of stardust. The shirt includes Pekkle on the sleeves, creating a celestial theme.

3. BAGGY JEANS
- Color: Black
- Sizes: 42/44
- Price: ¥46,200 (incl. tax)
- Description: Featuring a laser-bleached design, these jeans depict a cosmic theme with Little Twin Stars and Pekkle, artfully integrated into the overall aesthetic.

4. SPIKY BAG
- Color: Black
- Size: Free
- Price: ¥22,000 (incl. tax)
- Description: A signature bag with ruching, showing Little Twin Stars and Pekkle against a romantic night sky, expanding with every item added.

Conclusion

This whimsical collaboration promises to excite fans of both Sanrio characters and fashion lovers. The collection is sure to bring a joyful vibe, making it a perfect addition to anyone's wardrobe. With the exploration of new values through fashion, MASU and CITYSHOP aim to create meaningful experiences that resonate with both old and new fans of these iconic characters.

Don't miss out on the latest styles merging nostalgia and contemporary fashion! For more information on the collaborative pieces and updates, visit the official online stores for both MASU and CITYSHOP.

More About Us

- CITYSHOP: Known for its innovative approach to retail, CITYSHOP continually redefines the customer experience.
- MASU: A brand that meticulously considers the essence of vintage, turning nostalgia into creatively modern apparel.

For any inquiries regarding this collaboration, feel free to contact:
Yukiko Miyazaki
PR Representative, Baycrews
E-mail: [email protected]