#Japan #Tokyo #Body Serum #From Loss To Beauty #Michinoku Himeyuri

The Birth of a New Skincare Revolution!!!

On April 1, 2026, POLA Inc., headquartered in Shinagawa, Tokyo, will launch their new body serum, the "From Loss To Beauty Clear Body Smoothie." This product is part of the brand’s unique philosophy: transforming unused resources into beauty. By utilizing the underappreciated resources of the "Michinoku Himeyuri" lily, which is sadly endangered, this innovative serum aims to set a new standard in the beauty industry.

The Power of the Michinoku Himeyuri

The Michinoku Himeyuri lily, recognized as the village flower of Sakakawa village in Yamagata Prefecture, is critically endangered. To ensure the survival of this beautiful flower, local high school students from Shinjo Kamuro Industrial High School are cultivating these bulbs. During this cultivation process, some leaves, known as 'young leaves', are discarded as waste. Noticing the potential in these discarded leaves, POLA decided to focus on turning them into a valuable resource for skincare.

By collaborating with the local educational authorities and Yamagata University for research and development, POLA has extracted the essence of these young leaves to create the proprietary Michinoku Himeyuri extract. Combined with twelve other active beauty ingredients, this serum aims to deliver visible results for skin dullness, roughness, and dryness, especially concerning during the warmer months when skin is often exposed.

Key Features of the Serum

1. Nurturing Ingredients

The Clear Body Smoothie is infused with POLA's original hydrating ingredient, Michinoku Himeyuri extract, along with twelve carefully selected beauty components. This unique blend works together to revitalize and moisturize the skin effectively.

2. Quick Absorption Formulation

Designed for comfort in the summer heat, the serum boasts a non-sticky, fast-absorbing formula that seamlessly melts into the skin. Users will appreciate the refreshing experience it offers without an oily residue after application.

3. Smooth and Refreshing Texture

The texture of the body serum resembles that of a smoothie, aimed to provide a delightful sensory experience as it is absorbed into the skin. Its cool feel invigorates and hydrates, leaving a silky finish.

4. Floral Aroma

The scent of the serum features a harmonious blend of the vibrant lily aroma combined with a refreshing coolness, creating an uplifting olfactory experience.

5. Nature-Inspired Design

The product packaging reflects the lush nature of the Michinoku Himeyuri habitat, showcasing the essence of the young leaves and their rich texture, emphasizing the connection between beauty and nature.

Where to Buy

The Clear Body Smoothie will be available through approximately 2,500 outlets, including POLA Beauty Directors, COSME & ESTHE shops "POLA THE BEAUTY" (about 430 locations), flagship store "POLA GINZA," and 91 POLA corners in department stores across the nation. Additionally, customers can conveniently purchase the product via the official POLA online store at POLA Official Store.

This uniquely crafted body serum is a limited-edition product, available only once a year during the spring-summer seasons. Dive into this one-of-a-kind skincare experience that not only beautifies your skin but also plays a crucial role in conserving the endangered Michinoku Himeyuri species!

Final Thoughts

As consumers become increasingly aware of sustainability and the use of natural resources, POLA stands at the forefront of this movement, demonstrating that beauty can indeed come from loss. This innovative body serum not only represents a shift in our understanding of skincare but also embodies a commitment to protecting and celebrating nature's treasures. So, mark your calendars for April 1, 2026, and prepare to embrace the essence of beauty that springs from environmental responsibility.