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Invitation to Free Webinar: "Navigating Intellectual Property Vol. 3"

Authense Law Firm, located in Minato, Tokyo, is excited to announce a valuable upcoming event. On August 20, 2025, we will host Vol. 3 of our webinar series titled "Navigating Intellectual Property," focusing on the critical intersection of design and legal practice. Our speaker, Masaki Toyama, a former patent office examiner, will guide attendees through essential design concepts that every legal professional should know.

Why Design Matters for Lawyers

As society shifts from valuing material abundance to prioritizing emotional fulfillment, legal practitioners must adapt. The rapid advancements in technology, the effects of aging populations, and increasing emphasis on sustainability mean that corporations must focus on creating value from the user’s perspective. This transition has led to rising interest in design management and service design as powerful business strategies.

It's not uncommon for legal departments to receive inquiries regarding design-related legalities, such as "Can this design be registered?" or "Who holds the rights?" Yet, lack of understanding about design can lead to delays and ambiguous responses, hindering business agility. In this engaging webinar, we will delve into these issues.

Session Highlights

1. Understanding Design: We will explore the essence and multiple facets of design, examining its historical context, educational influences, and contemporary significance.
2. User-Centered Design Thinking: Discover the design approaches that are proliferating in private and government sectors and how a perspective of empathy enhances this process.
3. Integrating Intellectual Property with Business: Learn how intellectual property can be strategically linked to enhance corporate growth and brand equity.

This webinar is a fantastic opportunity for anyone looking to grasp the latest trends in intellectual property law and understand its current relevance for corporate executives. We invite legal professionals interested in bridging legal frameworks with creative design solutions to join this session.

Event Details

• - Date: August 20, 2025 (Wednesday)
• - Time: 12:00 PM - 1:00 PM
• - Location: Online (Zoom Webinar)
• - Cost: Free

To secure your spot, register here.

Who Should Attend

• - Legal professionals seeking to reconceptualize the role of design in business and legal operations.
• - Those engaged in branding or rebranding efforts.
• - Business leaders interested in infusing design management and design thinking into their strategies.
• - Legal and IP professionals aiming to leverage trademarks, designs, and other intellectual properties effectively.

Note: Participation may be restricted for representatives from competing firms. Thank you for your understanding.

About the Speaker

Masaki Toyama is the Managing Director of Authense Patent Firm and has extensive experience in the realm of design law. A graduate of Kanazawa College of Art, he joined the Japan Patent Office in 2001 after a career as an artist. Toyama has held several esteemed positions related to design policy at both the Ministry of Economy, Trade, and Industry and the Digital Agency.

His involvement has been integral in promoting user experience and service design within administrative practices. Since joining Authense Patent Firm in 2025, he has dedicated himself to exploring how design can be effectively utilized in corporate practices.

Authense Law Firm Overview

Authense Law Firm is committed to providing the best services to all clients under the guiding principle of a holistic approach to legal challenges. Established in 2005, the firm serves a diverse clientele, from startups to leading corporations, offering both corporate and personal legal services. Collaborating with specialized firms, Authense ensures comprehensive solutions, enhancing the legal experience for clients everywhere.