Kasoku Joins Forces to Launch Innovative Sumu Apartment Hotel Experience

Introduction

Kasoku Co., Ltd., a hotel development and management company based in Shinjuku, Tokyo, has officially announced its participation in a new apartment hotel brand named "Sumu powered by Airbnb Partners." Collaborating with ADDReC Co., Ltd. and CCC Co., Ltd., the three companies aim to develop unique hospitality experiences that transcend traditional hotel concepts, emphasizing community engagement and sustainable tourism.

About Sumu

"Sumu" is envisioned as an innovative hospitality project designed to provide an entirely new lodging experience. Guided by the brand concept "There are stories that you can only discover beyond tourism," Sumu embodies the ethos of home-sharing promoted by Airbnb Japan, inviting guests to experience life in various regions like a local through decentralized travel.

The first Sumu hotel, tentatively named the "Taito Ward Koto 3-chome Project" in Tokyo, is set to break ground on May 15, 2025, and is programmed for an autumn 2026 opening. The construction partner is Daiwa House Industry Co., Ltd., based in Osaka, which has drawn attention for its commitment to building sustainable hospitality spaces.

Unique Features of Sumu

Sumu hotels will feature diverse community-oriented designs and layouts that allow guests to connect with local cultures. Some of the promising elements of Sumu hotels include:

- Living Spaces: Well-designed spaces ideal for long-term stays, facilitating a "living-like-local" experience.
- Community Engagement: Common facilities that foster interaction between travelers and residents.
- Flexible Operations: Adaptable operational structures to accommodate a variety of travel styles, ensuring a comfortable experience for families and groups.

Addressing Hospitality Challenges

Kasoku's mission revolves around addressing specific challenges within the hospitality sector, including human resource acquisition, operational efficiency, and relationship-building with local communities. By leveraging collaborations with stakeholders, Kasoku aims to create new solutions that cater to modern travel needs. This aligns with the values of promoting sustainable tourism practices that benefit both guests and local economies.

Social Impact and Community Contributions

The Sumu project emphasizes social value and community engagement in its operational vision:
1. Community Safety and Well-being: Acting as a refuge during disasters, ensuring psychological safety through community spaces, and creating inhabited environments for local residents.
2. Cultural Exchange: Serving as a gateway for international visitors to experience Japanese culture, facilitating the legacy and promotion of local traditions.
3. Economic Revitalization: Training for high-skilled tourism professionals, generating local employment, and fostering collaboration with local businesses.

Kasoku is actively constructing a total of 20 various apartment hotels, including Sumu, focusing on delivering better services and embracing partnerships with developers committed to the same values.

Advantages of Partnering with Kasoku

Kasoku stands apart from traditional hotel operators, as it utilizes an innovative revenue optimization algorithm. This system continuously analyzes market trends, demand forecasts, and competitive landscapes to determine the best pricing strategies in real-time.

Key advantages include:

- Maximizing Revenue: Automatically setting profitable pricing while balancing demand and supply.
- High Occupancy Rates: Maintaining low vacancy rates to ensure profitability through dynamic pricing strategies.
- Rapid Market Response: Adjusting to seasonal shifts, events, and competitive conditions efficiently.

This combination of sophisticated technology and extensive operational experience markedly enhances the profitability and sustainability of its partner facilities, thereby maximizing the success of the Sumu initiative.

About Kasoku Co., Ltd.

Kasoku, located in Tokyo and Osaka, operates 40 hotel properties across Japan, including apartment hotels, business hotels, and independent hotels. Their remit spans the entire development process, from land acquisition to conceptualization, design, construction, and operation.

For more details on Kasoku, visit their official website: Kasoku Official Website

About ADDReC Co., Ltd.

ADDReC specializes in integrated design services that incorporate innovation in planning and concept development while fostering economic value through community collaboration. To learn more about ADDReC, check their website: ADDReC Official Website