Transforming IT Operations: DAMAC Group Partners with Cognizant for a Bright Future

Transforming IT Operations with Cognizant



In a significant move aiming to enhance operational efficiency and customer satisfaction, DAMAC Group has established a strategic collaboration with Cognizant, a renowned player in technology solutions. This partnership, formed under a three-year agreement, is set to elevate DAMAC's IT operations across its diverse portfolio, which includes property development, retail, hospitality, and more.

Cognizant, a publicly traded company listed on NASDAQ, has been entrusted with managing and transforming DAMAC's IT infrastructure and application services. This crucial initiative aims to streamline operations, improve digital experiences for customers, and empower employees to operate more efficiently.

A New Era of Digital Maturity



The collaboration is focused on advancing DAMAC's digital transformation efforts by enhancing service delivery and accelerating their digital maturity. This includes a wide range of IT infrastructure and application services, covering areas such as e-commerce platforms, customer relationship management (CRM) systems, core enterprise technology, data management systems, and artificial intelligence-led solutions.

As Ali Sajwani, the Managing Director of DAMAC Group, pointed out, the partnership is a vital step towards their goal of leveraging technology to not just meet but exceed customer expectations. "Our technology-driven focus enables us to exceed customer expectations and achieve excellence at every touchpoint," he stated.

This partnership is timely, especially considering the region's rapid shift towards digital-first business models. Companies in the Middle East, particularly in real estate and related industries, find themselves under increasing pressure to modernize systems and operate efficiently. Cognizant’s expertise in data-driven decision-making and automation can significantly aid these organizations in achieving immediate results.

Implementing Automation and Operational Excellence



Cognizant is set to infuse automation into DAMAC’s operations, promoting an environment for continuous improvement. By embedding these advanced technologies, DAMAC expects to increase its business agility and scale its operations to align with long-term strategic objectives.

Maged Wassim, Head of Cognizant Middle East, emphasized the importance of this agreement for both parties. He remarked, “We are honored to support DAMAC during this pivotal phase of their digital evolution.” Cognizant's commitment to delivering innovative, reliable solutions is crucial in addressing the complex needs of various industries within DAMAC's portfolio.

Supporting a Diverse Portfolio



DAMAC Group, founded in 1982 and led by businessman Hussain Sajwani, has seen remarkable growth over the decades, expanding into sectors including property development, data centers, retail, hospitality, and more. As the firm continues its expansion into new markets, strengthening its technological backbone becomes even more critical.

This collaboration with Cognizant is viewed as a catalyst for innovation that will help drive the overall vision of DAMAC Group. By leveraging Cognizant's global capabilities along with deep regional expertise, DAMAC aims to not only modernize its existing operations but also to set a standard for service excellence across the Middle East.

The collaboration marks an essential step towards achieving operational excellence and realizing their digital ambitions. As industries continue to evolve in the digital age, partnerships like the one between DAMAC Group and Cognizant are essential in paving the way for future growth.

In conclusion, the strategic partnership between DAMAC Group and Cognizant represents a forward-thinking approach to IT and customer service operation transformation. As they work together to redefine what is possible, they pave the way for a more technologically empowered future that promises enhanced service delivery for both customers and stakeholders.

Topics Business Technology)

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