#USA #New York #AWS #Financial Services #Aithon

Aithon Unveils New Co-Sell Functionality for AWS Partners

In a significant move to support AWS partners operating in the financial services sector, Aithon has recently announced the launch of its Co-Sell feature. This innovation is set to enhance how AWS partners engage with customers by automating funding benefits through advanced integration with AWS Partner Central.

Enhanced Selling Experience

Aithon is well-known as the only AI-native Go-to-Market (GTM) platform specifically designed for the highly regulated financial services industry. The Co-Sell feature connects directly to AWS Partner Central, providing sellers with crucial insights into AWS's co-sell opportunities. According to Nitin Gupta, Aithon’s CEO, the platform enriches every account with proprietary AWS signals, displaying funding eligibility alongside every sales opportunity. This capability is expected to streamline deal closure and significantly enhance the sales pipeline for AWS partners.

"The best deals for our customers are those where they can leverage AWS's extensive cloud resources, particularly when AWS identifies buyers who are actively looking to spend, and therefore, should be prioritized," noted Gupta. The Co-Sell initiative aims to eliminate the gap between sales force activities and AWS's capabilities by presenting sellers with insights on which accounts AWS considers in-market.

Making the Most of AWS Funding

Prior to the introduction of Aithon Co-Sell, AWS engagement and funding mechanisms were often handled separately, which limited the ability of sales teams to capitalize on available resources. The new feature will now allow sellers to view AWS's funding possibilities in their daily workflows, ensuring that they can utilize all available resources to close deals more efficiently. Aithon reports that over 4,000 leads across approximately 900 accounts have already benefited from these enhancements since the feature's launch.

Michelle Eatherton, Chief Business Officer at Liminal.ai, emphasized the potential positive outcomes of increased AWS support, stating, "By putting more AWS investment behind the right deals, we can accelerate outcomes for our customers and deepen our partnership with AWS."

Quick Access to Vital Information

With Co-Sell, AWS resellers will receive tailored information on AWS budgets available for specific deals, enhancing transparency and efficiency when negotiating with clients. This capability aims to ensure that valuable funding doesn't go unutilized, thereby maximizing the potential for successful sales outcomes. This approach will likely change the way AWS partners approach their sales strategies, as they now have direct access to the tools and information that align with AWS's market positioning.

Steve Herlocher, SVP of Sales and Marketing at USAN, commented, "Our sellers will now be able to see which accounts AWS views as in-market and how much AWS budget can be leveraged, all from within their daily working screen. This transparency is crucial for moving deals forward swiftly."

Scaling Success without Additional Costs

Another key advantage is the scalability that Aithon’s platform provides to its partners. Praveen Jayakumar, Co-Founder at Aivar, indicated that Aithon allows them to expand their co-sell strategies without needing to hire additional staff. The ability to surface qualifying programs means that sellers can take advantage of available funds, reducing timelines for closing business.

Aithon Co-Sell is currently available for AWS partners in regulated industries with ACE eligibility and can be accessed through the Aithon platform, as well as commonly used team collaboration tools like Slack and Microsoft Teams. It is also transactable directly in AWS Marketplace.

Aithon's Commitment to Growth

As a revenue generation platform dedicated to helping AWS partners succeed, Aithon continues to innovate in ways that streamline the sales process while providing partners with the necessary tools to navigate a complex regulatory landscape. By simplifying access to AWS resources, Aithon not only enhances the selling experience but also solidifies its place as a vital player in the funded sales landscape for regulated financial services.

For further information on Aithon’s Co-Sell and other offerings, you can visit their official website at aithon.ai.