#United States #Jersey City #AI Search #iQuanti #Profound

Driving Marketing Innovation in the AI Era

The landscape of digital marketing is undergoing a significant transformation as artificial intelligence (AI) takes center stage in consumer decision-making. Recent data shows that consumers increasingly rely on AI-driven tools like ChatGPT, Perplexity, and Google AI Mode when searching for products and services. Recognizing this shift, iQuanti, a leading digital marketing firm, has formed a strategic partnership with Profound, a cutting-edge AI visibility intelligence platform. This collaboration aims to provide brands with a comprehensive Answer Engine Optimization (AEO) solution, often referred to as Generative Engine Optimization (GEO) - a vital component for success in the modern marketing landscape.

Enhancing Visibility and Performance

Through this partnership, iQuanti's extensive experience in data-driven marketing merges seamlessly with Profound's unique AI visibility capabilities. This synergy allows clients to approach AI discovery as a measurable channel, much like traditional search or paid media. As the CEO of iQuanti, Arnab Sen, noted, their expertise positions them to guide brands effectively through the evolving AI search revolution. This collaboration empowers brands to gain insights into their visibility across AI Answer Engines, enabling them to develop actionable strategies for improvement.

Ben Grosse, Head of Partnerships and Growth at Profound, emphasizes that AI-generated answers are increasingly where consumers begin their brand discovery journey. Therefore, understanding how AI interprets and recommends products has become essential for brands to stay competitive. Collaborating with iQuanti enables Profound to bring real-time AI visibility intelligence into its optimization solutions, transforming answer engines from an opaque process into a clear and actionable channel for marketing teams.

From Insight to Action

The partnership builds upon iQuanti's groundbreaking research into GEO, which scrutinized over 8 million data points. This research unveiled key factors influencing brand visibility in AI-assisted responses, including traditionally significant organic search rankings and often overlooked non-SEO factors. By integrating Profound's real-time AI visibility data into iQuanti's platform, brands can now transition from research findings to continuous optimization, monitoring their visibility across various Answer Engines and making informed adjustments for enhanced performance.

Justin Harris, VP of Search Solutions at iQuanti, emphasizes that this partnership signifies the intersection of solution expertise and improved AI visibility. As AI-driven research becomes the primary starting point for consumer journeys, the importance of visibility within Answer Engines cannot be overstated.

A Promising Future

Both iQuanti and Profound are dedicated to driving innovative strategies that enhance brand performance within AEO and across all marketing functions. As AI tools evolve and redefine how consumers access information, effectively adapting to these changes will be critical. With visibility in Answer Engines becoming a determining factor for brand recognition, the convergence of Profound's real-time intelligence with iQuanti's marketing solutions will provide an unprecedented advantage for companies looking to thrive in this competitive landscape.

About iQuanti

iQuanti focuses on delivering robust digital marketing solutions powered by data science and AI. Operating globally, the firm has garnered recognition for its performance marketing, creative design, experience optimization, and comprehensive analytics. This commitment has earned them multiple accolades, including a repeated position in the Inc. 5000 list and recognition in AdWeek's Fastest Growing Agencies.

About Profound

Profound serves as a modern marketing platform enabling brands to understand their presence in AI discourse. By providing cutting-edge tools, it empowers brands to craft AI-optimized content that enhances awareness and customer engagement. Trusted by leading firms across various industries, Profound aims to redefine brand discovery in the AI-driven landscape.

This strategic partnership between iQuanti and Profound heralds a new era in marketing, establishing a robust framework for brands to thrive in an AI-first world, ensuring they not only keep up but lead the charge in digital innovation.