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Rodan + Fields Launches 'Back to Skin Day'

As the seasons change and we transition from the warm embrace of summer to the coolness of fall, skincare should also adapt to address the unique needs that come with this shift. Scheduled for September 18, 2025, Rodan + Fields, renowned as the leading skincare brand founded by female dermatologists in the U.S., is rolling out a campaign dubbed "Back to Skin Day". This initiative is aimed at encouraging individuals to reassess and realign their skincare routines to optimize skin health and vitality.

The Importance of Seasonal Skincare Routines

According to a survey by Mintel, approximately 66% of American consumers alter their skincare regimens to accommodate seasonal changes, recognizing that factors like humidity, temperature, and exposure can significantly impact skin condition. As dermatologists emphasize, summer’s sun, sweat, and activities can leave a toll on our skin, making it essential to implement a strategy start of fall.

Anncy Rowe, the Chief Commercial Officer at Rodan + Fields, expresses that this campaign aims to simplify and purposefully refine skincare routines. “Back to Skin is about simplifying routines with intention — helping people make smart, derm-backed swaps that undo summer damage and set their skin up for success,” she noted.

A Focus on Skin Recovery

Dr. Faranak Kamangar, a member of the Rodan + Fields Dermatology Advisory Board, elaborates: “As humidity drops and temperatures cool, skin requires richer hydration and targeted treatments to maintain a healthy barrier. It’s the ideal season to reassess your regimen and ensure your products are aligned with your skin's evolving needs.” The campaign's emphasis is on nurturing the skin back to health as it faces environmental changes.

What to Expect from the 'Back to Skin' Campaign

The "Back to Skin" campaign encompasses six weeks filled with beneficial dermatologist-recommended insights, seasonal tips, and specific product highlights designed to rejuvenate skin post-summer. This rich educational content will be delivered via expert-led interactions involving celebrity partners and social media influencers, aiming to help consumers tackle their skincare challenges effectively.

Key highlights of the campaign include:

• - Expert Guidance: Insightful advice rooted in medical expertise from dermatologists among the R+F Advisory Board.
• - Seasonal Skincare Recommendations: Tailored advice on how to navigate the skin concerns that arise after summer's end.
• - Product Spotlights: Information about essential products recommended by dermatologists for the fall season.

Some featured products that promise to aid this transition include:
1. REVERSE Regimen: It targets discoloration, dark spots, and fine lines while illuminating and revitalizing the skin tone.
2. REDEFINE Intensive Renewing Serum: This retinoid-based solution bolsters skin resilience, promoting a fresher appearance.
3. Multi-Acid Enzyme Peel: A mild exfoliating treatment encouraging smoother and more radiant skin.
4. Total RF Serum: Formulated to provide deep hydration and elevate skin firmness, leveraging cutting-edge technology.

Creating a New Skincare Ritual

With the launch of 'Back to Skin', Rodan + Fields aspires not simply to promote a campaign, but to institute a new seasonal skincare ritual. By intertwining scientific principles with simplicity, the brand seeks to empower individuals to embrace seasonal transitions with confidence and informed choices about their skincare.

About Rodan + Fields

Rodan + Fields was established in 2008 by the esteemed dermatologists Dr. Katie Rodan and Dr. Kathy Fields, driven by the intention of offering high-quality products formulated based on scientific evidence. Renowned as the #1 female dermatologist-founded skincare brand in the U.S., Rodan + Fields has continually adapted its product offerings to meet the evolving needs of skin health.

For more details on this exciting campaign and the brand, visit rodanandfields.com. Follow Rodan + Fields on Instagram @rodanandfields, Facebook, Twitter @rodanfieldshq, TikTok, and LinkedIn for ongoing updates and skincare content.

In conclusion, as September 18 approaches, consider joining the movement to assess your skincare needs and rejuvenate your routine for the changing seasons ahead.