#USA #New York #Lunchbox #OPA! #restaurant ordering

Lunchbox and OPA! Join Forces to Revolutionize Restaurant Ordering

In a significant move to empower the restaurant industry, Lunchbox, a leading enterprise technology platform, has partnered with OPA!, a dedicated marketplace for restaurants. This collaboration aims to redefine the way restaurants approach online ordering, focusing on affordability and direct customer engagement.

A Game-Changing Partnership

On January 13, 2026, Lunchbox announced its new partnership with OPA! to introduce a commission-free marketplace experience that benefits both restaurants and customers. Traditionally, restaurants have faced challenges with third-party delivery platforms that charge hefty fees and limit their control over customer relationships. The new arrangement seeks to resolve these issues by providing a direct connection between restaurants and their patrons.

How It Works

The key feature of this partnership is the ability for restaurants to appear on OPA!'s marketplace without incurring commission fees. This platform allows customers to order directly from their favorite local restaurants, earn and redeem loyalty points, and enjoy a streamlined experience that mirrors what they would find on the restaurant's app or website.

With orders being processed through Lunchbox's API, OPA! ensures that restaurants do not have to worry about inflated pricing or excessive fees imposed by third-party platforms. All customer interaction data—including order specifics and loyalty program participation—remains fully owned by the restaurants, empowering them to foster strong relationships with their clients.

As Charran Harrichand, Chief Product Officer at OPA!, explains, “Most restaurants already have the tech—OPA! simply connects it. Together with Lunchbox, we’re helping restaurants grow through first-party marketplaces instead of third-party delivery apps.”

Restoring Value for Restaurants

The first brand to leverage this new partnership is Island Fin Poké, now live on the OPA! marketplace. This collaboration allows Island Fin Poké to offer a more cost-effective ordering solution, where customers can place orders without hidden fees. This initiative not only helps restaurants save money but also enhances customer satisfaction by providing a transparent and affordable ordering process.

The driving force behind this alliance is a mutual desire to make digital ordering more economical and transparent. As marketplace fees continue to rise, the partnership between Lunchbox and OPA! highlights a collective industry challenge. By focusing on first-party marketplace solutions, they aim to bring value back to everyday dining experiences.

Looking Ahead

With the restaurant industry's growing dependency on technology, Lunchbox stands as a pivotal player that empowers over 5,000 restaurant locations nationwide. By offering a range of products, including web and app ordering, marketing, and guest engagement tools, Lunchbox continues to support brands like Firehouse Subs and Pei Wei.

OPA!, on the other hand, champions fairness in food ordering by retaining customer relationships for restaurants and enhancing loyalty program integration. By making food ordering more affordable and straightforward, they challenge the high-fee business model prevalent in the industry today.

In this dynamic landscape, Lunchbox and OPA! are paving the way for a new standard in restaurant technology and marketplace ordering, ensuring that restaurants maintain control over their guest relationships while providing an exceptional experience for their customers.

Conclusion

As the culinary world embraces these innovations, the collaboration between Lunchbox and OPA! is set to redefine the market, delivering much-needed transparency, value, and a better overall dining experience. For more information about this partnership and the services offered by Lunchbox and OPA!, please visit Lunchbox's website and OPA!'s website.