New Initiative Launched to Combat Parental Fatigue During Playtime with Children

In a recent survey conducted by Aeon Fantasy, a company headquartered in Chiba, Japan, the results revealed a staggering 94% of parents with children under elementary school age experience what is termed 'child play fatigue.' This fatigue predominantly affects the lower back, shoulders, and legs, making it a significant concern for many parents trying to keep up with their energetic children.

To address this issue, Aeon Fantasy has partnered with PIP Corporation, a health-focused company based in Osaka, to launch a series of initiatives aiming to create a supportive environment where parents can enjoy raising their children without the overwhelming fatigue that often accompanies playtime. The two companies share a common goal of fostering a joyful parenting experience and have implemented various strategies to ease the physical demands placed on parents during play.

The Background of the Initiative

In recent years, the feelings of fatigue and stress among parents have gained social attention. Particularly, 'child play fatigue' has been recognized as a common challenge for many caregivers. Aeon Fantasy aspires not only to provide fun experiences for children but also to help alleviate the burdens faced by parents. Meanwhile, PIP, with its array of health-supporting products, is committed to initiatives that nurture the well-being of parents.

The collaboration has spurred the advent of numerous exciting projects, including the establishment of a unique kids' park called 'Hogsy Land' featuring chiropractic services, joint research, information dissemination, and the development of new play activities. Through these efforts, both companies aim to support parents in reducing their fatigue and stress while promoting the healthy growth of children, ultimately creating a more enjoyable parenting environment.

Details of the Initiative

1. Opening of ‘Hogsy Land’ – A Kids' Park with Chiropractic Services
'Hogsy Land Presented by PIP Elekiban' is designed to support hard-working parents with a unique facility where they can unwind while their children engage in fun activities. The park features original play structures inspired by common tension areas in the body, allowing kids to enjoy themselves while parents benefit from complimentary stress relief massages. The park is designed to offer both parents and children a fulfilling and engaging experience. Future events of Hogsy Land are planned for additional locations across Japan. (Note: The massage services are manual therapies).

Opening Details:
- Date: May 8 (Thursday) to May 11 (Sunday), 2025, from 10:30 AM to 6:00 PM
- Location: Chikyuu no Niwa Tokyo Solamachi, 1-1-2 Oshiage, Sumida, Tokyo 131-0045
- Hosted by: PIP Corporation
- Technical Assistance: Kanto School of Judo Rehabilitation

Activities Available:
- Original Play Equipment ‘Gori Gori Athletic Circuit’: A foot reflexology-inspired athletic course containing varying challenge levels.
- Original Play Equipment ‘Kori Kuzushi Block’: A block game mimics physical tension, allowing children to play while parents observe and alleviate their stress visually.
- Interactive Game ‘Can You Say PIP Elekiban?’: A challenge where kids attempt to pronounce the product name into a microphone.
- ‘PIP Elekiban Coloring Event’: Children can color and then take a photo with their artwork, creating lasting memories.
- Adult Relaxation Area: Professional massage services targeting the areas highlighted in the fatigue survey.

Note: Activities may vary based on venue size.
For more details on Hogsy Land, visit their official site.

2. Joint Research on ‘Child Play Fatigue’ and Information Dissemination
Aeon Fantasy will carry out surveys targeting visitors at their playgrounds to gather data on 'child play fatigue' and monitor the efficacy of PIP Elekiban products. The results and tips for alleviating 'child play fatigue' will be shared through their parenting support app, 'Tottotto.'

3. Development of 'Play' Activities to Alleviate Fatigue
By combining Aeon Fantasy's play value with PIP's expertise in muscle tension relief, new playful experiences that address the fatigue will be created and rolled out across Aeon Fantasy’s playgrounds nationwide.

Related Playgrounds:

- Chikyuu no Niwa: Designed for ages 0 to 12, promoting engagement and learning about nature in a delightful environment.

Visit Chikyuu no Niwa’s official site here!

- Skids Garden: A playground entirely for kids, allowing children aged three and above to play under the supervision of qualified play leaders.

Explore Skids Garden’s website!

- Kidzoona: Founded in 2010, this unique facility offers a blend of Japanese hospitality and curated play experiences for families throughout Asia.

Check out Kidzoona’s official site!

(Note: Images are for illustration purposes and may differ from actual contents. Dates, venues, and activities are subject to change without notice.)