Fishman PR CEO Brad Fishman Joins International Franchise Association Board to Enhance Franchising Efforts

Brad Fishman Elected to the IFA Board of Directors

Fishman Public Relations (Fishman PR) proudly announces that its CEO, Brad Fishman, has been elected to the Board of Directors for the International Franchise Association (IFA), assuming a pivotal leadership role in this prominent organization that represents franchise businesses globally.

This election marks a returning phase for Fishman, who has shown a strong commitment to the franchise community through decades of experience in franchise communications and public relations. His initial term will kick off at the upcoming 2027 IFA Annual Convention, scheduled for February 22-24 in Las Vegas.

A Commitment to the Franchise Community

Brad Fishman's excitement about this new position reflects his dedication to the business model that has contributed significantly to his professional journey. In his words, "I’m eager to give back to the community that’s given so much to me, my family, and our employees over the years." His involvement on the IFA Board aligns with his long-standing history of supporting franchise businesses, enhancing their opportunities, and advocating for their rights.

During his three-year term, Fishman will take part in guiding the IFA's strategic priorities. His focus will be on advocacy—safeguarding the franchise business model while ensuring that opportunities for ownership remain accessible. Additionally, he plans to enhance educational resources available to franchisors, franchisees, and suppliers alike.

Experience and Leadership Background

Aside from being the CEO of Fishman PR, which he co-founded over 35 years ago, Brad Fishman has worn many hats within the franchise sector. Previously, he celebrated his role as chairman of the IFA's Supplier Forum, and he is well acquainted with the corresponding challenges and advancements in franchising through various advisory roles.

His background is extensive, having worked on behalf of numerous franchise leaders to bolster brand visibility, attract new business owners, and articulate the entrepreneurial narratives that fuel their growth. His commitment to franchising extends to founding Franchise Elevator PR, which caters specifically to emerging franchise brands and collaborating with Rev PR to assist franchisors in the UK.

Strengthening Franchise Ties

Brad's diverse experiences have equipped him to propel the IFA’s objectives forward. With over 832,000 franchise businesses in the U.S., employing nearly 9 million individuals and generating over $900 billion in economic output, the IFA serves as a critical advocate for the industry's future. Fishman's unique perspective will contribute significantly to the organization’s mission as he collaborates with a team of 16 incoming directors, representing a broad spectrum of franchisors, franchisees, and supporting businesses.

As Fishman PR celebrates its 35th anniversary, it's clear that the agency has built a robust reputation in the franchise public relations space. The firm has recently been recognized as the top Franchise Supplier by Entrepreneur magazine for the ninth consecutive year. This accolade underscores the agency’s commitment to delivering high-quality services to its clientele.

Conclusion

As Brad Fishman prepares to embark on this new journey with the IFA, he embodies the principles of dedication and service that the franchise community thrives on. With his vast experience, passion for franchising, and vision for the future, Fishman's contributions are sure to resonate well within the IFA’s initiatives aimed at protecting and promoting the franchise model for generations to come.