#Japan #Google AI #Dentsu #Minato, Tokyo #Decision Hub

Dentsu Research Unveils Decision Hub

Dentsu Research, headquartered in Minato, Tokyo, is set to launch its innovative integrated data utilization solution, known as Decision Hub, on July 30, 2025. This groundbreaking solution combines generative AI technologies from Google, including Google Workspace and Google Cloud, with internal and external data to facilitate informed decision-making through data utilization.

Key Features of Decision Hub

The Decision Hub is designed to leverage Google's powerful generative AI tools, such as Gemini and NotebookLM, enabling organizations to perform data analysis, generate reports, and organize information seamlessly. This comprehensive solution supports the construction of data infrastructures, offering training and consulting services to promote company-wide AI utilization, all in one package.

Addressing Challenges in Data Utilization

As more companies and local governments recognize the importance of digital transformation (DX) and data-driven decision-making, many face significant challenges in implementation. Common issues include:

• - Data Fragmentation: Data is often dispersed across various departments.
• - Lack of Expertise: There is a shortage of specialized personnel trained in data analysis and AI.
• - High Implementation Costs: The initial investment required for these technologies can be prohibitive.

Particularly for local governments, these challenges are compounded by difficulties in data collection, hindering the practice of Evidence-Based Policy Making (EBPM). However, the advancements in generative AI paint a promising picture of improved data insights. Yet, organizations are confronted with technical hurdles regarding system integration and implementing advanced AI technologies efficiently.

To combat these issues, Dentsu Research has harnessed its extensive experience in building and managing data infrastructure and its expertise in Google’s generative AI to develop Decision Hub, which aims to provide comprehensive solutions for companies and local governments.

How Decision Hub Works

Dentsu Research's integrated data utilization solution is deeply nuanced and includes:
1. Integration of Google AI with Data Infrastructure: For organizations to maximize the capabilities of generative AI, it is crucial to provide high-quality information from various data sources, whether they are in document formats or include images. Decision Hub enables seamless integration with internal systems and cloud file storage, ensuring accurate, context-specific analyses and practical insights.
2. Strategic Decision-Making Support: By strategically using Google's generative AI tools, Gemini and NotebookLM, Decision Hub offers vital support for complex decision-making processes. Gemini excels in collecting and analyzing vast amounts of information, bringing a bird's-eye view of the business landscape, while NotebookLM focuses on specific internal data, aiding in a more in-depth and interactive data interpretation process.
3. Comprehensive Support from Dentsu Research: The integration assistance does not stop at just technology; Dentsu Research ensures thorough user education, security setups, and system adjustments for effective organizational adoption and sustained usage. They actively collaborate with various departments to tailor AI applications to actual operations.

Future Prospects

Going forward, Dentsu Research plans to consistently incorporate cutting-edge technology into Decision Hub, while also developing industry-specific analytical templates and AI scenarios to facilitate the broader adoption of data-driven decision-making among various businesses and public organizations.

In conclusion, Decision Hub represents a significant evolution in how organizations can leverage data and AI technologies for better decision-making processes. Dentsu Research continues to innovate towards creating a better society through technological advancements.

For more information about Decision Hub, visit Dentsu Soken.

About Dentsu Research

Dentsu Research holds a corporate vision of "HUMANOLOGY for the future," aiming to create mutual growth through technology and human interaction. With capabilities spanning system integration, consulting, and policy-making, Dentsu Research engages deeply with society's challenges, fostering a cycle of technological solutions that push for a better future. The company actively promotes Cross Innovation, leveraging diverse talents and technologies to create new values consistently.