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Rockwell Automation's Impact at Hannover Messe 2025

Rockwell Automation, a leader in industrial automation and digital transformation, is set to take center stage at Hannover Messe 2025, scheduled for March 31 to April 4. With an expansive presence across five halls and nine locations, the company's display promises to highlight cutting-edge solutions addressing key challenges faced by the manufacturing industry.

One of the focal points of Rockwell Automation's exhibit is the introduction of the OTTO® by Rockwell Automation brand. Located in Hall 7, stand D28, OTTO will feature advanced Autonomous Mobile Robots (AMR) that exemplify the future of digital manufacturing. The OTTO 100 AMR, designed to meet the evolving needs of smart manufacturing, will be on display, showcasing its remarkable agility and flexibility suited for real-world applications. Ulrich Arlt, the business manager at OTTO, will also present insights on boosting manufacturing productivity using autonomous mobile robots during a dedicated session on March 31.

In addition, Rockwell Automation will unveil the innovative CUBIC Modular System at Hall 11, stand B28. This state-of-the-art modular enclosure system for building electrical switchboards will be complemented by a demonstration of powerful Galaxy configuration and design software. Signalizing innovation in component integration, the Allen-Bradley® EtherNet/IP™ in-cabinet technology will also be showcased, emphasizing reduced installation time and costs for panel builders—a critical aspect for modern manufacturers.

Aside from these dedicated stands, Rockwell Automation will establish partnerships with several leading tech giants at the event, including Microsoft (Hall 17, G06), Accenture (Hall 17, E32), and AWS (Hall 15, D76). These collaborations exemplify Rockwell’s all-encompassing approach to foster a shared vision of providing the best digital transformation solutions for industries worldwide.

Christian Reuter, Rockwell Automation's regional vice president for market access in EMEA, stated, "Our technology and partnerships embody a shared vision of building and delivering the best solutions to drive digital transformation in industry and enable intelligent factories." This statement reflects the company's commitment to optimizing production, enhancing resilience, empowering personnel, and promoting sustainability in the manufacturing sector.

The Hannover Messe platform provides an opportunity for visitors to engage with Rockwell Automation’s extensive range of technologies and benefits. Attendees can secure a free ticket to this impressive showcase, ensuring they won't miss out on valuable insights into the future of industrial automation.

Established in Milwaukee, Wisconsin, Rockwell Automation is renowned as a global leader, employing around 27,000 professionals dedicated to fostering advancements in industrial automation. The company's mission is to connect the creative potential of individuals with technological innovations to increase productivity and sustainability across various sectors. For further information on how Rockwell Automation is striving to realize the Connected Enterprise in industrial operations, interested parties can visit www.rockwellautomation.com.

Hannover Messe 2025 is anticipated to be a pivotal event for industrial automation stakeholders, where Rockwell Automation, through its PartnerNetwork™, will showcase solutions that are not just remedies to manufacturing's current challenges but are also paving the way for future growth and transformation in the industry.