Giift Transforms into Xoxoday as Part of Global Rebranding Initiative

Giift Transforms into Xoxoday

In a significant move within the SaaS industry, Giift, a prominent player in AI-driven loyalty and rewards commerce, has unveiled its rebranding as Xoxoday. This change, effective from March 3, 2025, comes after robust market growth fueled by a substantial investment of $70 million from Apis Growth Fund II, a private equity initiative associated with Apis Partners Group, known for fostering businesses within the financial services sector.

Xoxoday has garnered an exceptional reputation by offering products that focus on employee recognition, rewards, and customer loyalty. By harnessing AI technology, it has developed a unique ecosystem tailored to both customers and employees across various sectors, supporting over 5,000 organizations that range from agile startups to esteemed Fortune 500 companies. Notable partners include industry giants like Western Digital, Infosys, Nestle, Mercedes-Benz, and Adobe.

Today, Xoxoday caters to more than 65 million active users worldwide and manages an impressive $1 billion in rewards spending. This rebranding not only signifies a fresh identity but also highlights Xoxoday's substantial market penetration in regions such as India, Southeast Asia, the Gulf Cooperation Council (GCC) region, Africa, and North America.

The transition to Xoxoday reflects a commitment to its foundational principles—Trust, Appreciation, and Celebration—values that resonate deeply with both clients and employees. Sumit Khandelwal, CEO of Xoxoday, expressed enthusiasm for this new chapter, stating, "Exciting times are ahead for our customers, partners, investors, and employees. With our engineering team's expertise and innovation, we are poised to unlock the full potential of our offerings."

Indeed, Xoxoday is on a trajectory of rapid innovation, rolling out AI-enhanced features bi-weekly, ensuring that its product offerings continually elevate user experience and engagement. The commitment to technology innovation remains steadfast, supported by a dedicated team of 300 engineers pushing the boundaries of what's possible in rewards, incentives, and loyalty programs.

Pascal Xatart, the Chairman of the Board, commented on the strategic partnership with Apis Partners, emphasizing the growth that has been achieved through collaborative efforts. "The company has worked closely with the Apis team to drive significant growth and expand its geographical footprint. We are thrilled to see these initiatives pave the way for the exciting new chapter of Xoxoday."

The co-founders of Apis Partners, Matteo Stefanel and Udayan Goyal, echoed similar sentiments, pointing to the fruitful relationship since their investment in Giift in 2021. They expressed their eagerness to continue supporting Xoxoday's evolution, reinforcing their commitment to the management team's strategic vision.

Xoxoday operates innovation and development centers in Bangalore, India, and maintains regional offices in key markets, including San Francisco (USA), Colombo (Sri Lanka), Doha (Qatar), Dubai (UAE), Dublin (Ireland), Jakarta (Indonesia), Manila (Philippines), Singapore, Port Louis (Mauritius), and Riyadh (KSA). This global presence reflects Xoxoday's aspiration to impact the global community positively, seeking to empower organizations with effective rewards systems that foster loyalty and recognition.

For additional details on Xoxoday and its offerings, visit www.xoxoday.com. For media inquiries, please reach out to Kushal Agrawal, CMO of Xoxoday, via email at [email protected]