Nanako Hashimoto Launches 'ururu'
On August 29, 2026, at 20:00, the official website for Nanako Hashimoto's apparel brand 'ururu' was launched by Anfini Inc., headquartered in Minato, Tokyo. This site is designed not merely as an e-commerce platform but as a complete experience that immerses visitors in the artistic vision of 'ururu.'
The official website was meticulously crafted under the direct supervision of Hashimoto herself, covering every detail from the brand concept to visuals, photography, copywriting, and page layout. This attention to detail ensures that the unique world of 'ururu' is exquisitely represented on the platform. Each creative element has been thoughtfully designed to resonate with the brand's aesthetic, providing an atmosphere that users can feel from the moment they enter the site.
In addition to its engaging web presence, the official site is interconnected with social media platforms, including Instagram. Through these channels, 'ururu' plans to share product introductions, styling inspiration, and stunning visuals that encapsulate the brand's unique identity.
Visit the official Instagram here:
ururu Official Instagram
About Nanako Hashimoto
Nanako Hashimoto is the representative of the 'ururu' brand and the head of the Incubation Business Unit at Anfini Inc. Her illustrious journey includes being crowned Grand Prix at the 2024 Misuse Seikei Contest and winning the Grand Prix at the 2025 Miss of Miss event. With a following of 233,000 on Instagram, she continues to expand her visibility through modeling and appearances in music videos, branching out beyond her pageantry background.
Product Release Details
- - Brand Name: ururu
- - Release Date: August 29, 2026
- - Official Website: ururu-official.com (Sales will commence at 20:00 on August 29)
In September 2026, 'ururu' will also host a special exhibition, allowing customers to physically experience the products, touch the materials, and appreciate the silhouettes that embody the sweet and ephemeral aesthetics of the brand. Further details regarding the exhibition will be announced via the brand’s official Instagram.
About Anfini Inc.
Founded in May 2021, Anfini Inc. is a next-generation consulting firm located at Azabudai Hills in Tokyo, with an average employee age of 26. The company has adopted the mission statement, “Consultants First, Company Second.®” aiming to attract, inspire, and nurture exceptional talents to create the ultimate workplace. In January 2026, Anfini opened the Ryukyu AI Park to assist companies in transforming their management for the AI era and to contribute to revitalizing the Japanese economy. This ambitious initiative is part of their commitment to ending the economic stagnation of the past 30 years.
Anfini has been recognized as the top growing company in the Consulting Category for the Asia-Pacific region in 2026.
Company Overview
- - Head Office in Tokyo: 5-9-1 Toranomon, Minato, Tokyo 105-0001
- - Okinawa Headquarters (Ryukyu AI Park): 1-20-1 Izumizaki, Naha, Okinawa 900-0021
- - Anfini Incubation Studio: 1-1-2 Azabudai, Minato, Tokyo 106-0041
- - CEO: Jun Hashimoto
- - Capital: 10,000,000 JPY
- - Establishment Date: May 7, 2021
- - Phone Number: 03-4362-7810
- - Business Areas: Consulting and DtoC brand incubation
- - Official Website: anfini-group.com
- - Recruitment Website: anfini-recruit.net