Henkel Displays Massive Motivational Message for the U.S. Men's National Team Ahead of Major Tournament
Henkel Displays Massive Motivational Message for the U.S. Men's National Team
As the excitement builds for one of the biggest sporting events globally, Henkel, a leading personal and household care brand, has unveiled an impressive motivational message in the form of a striking 100ft by 60ft building wrap at its North American Consumer Brand Headquarters in Stamford, Connecticut. This spectacular display features four towering figures—top players from the U.S. Men's National Team, each depicted at an incredible height of 30 feet. The players featured include Christian Pulisic, Weston McKennie, Chris Richards, and Tim Weah, all set against a backdrop with the encouraging words, 'Good Luck to the U.S. Men's National Team.'
The wrap is not just a visual spectacle; it serves as a rallying cry for fans across the nation as the U.S. Men's National Team enters a critical phase of their preparation for upcoming matches. Mauricio Pochettino, the head coach of the national team, emphasized the importance of such inspiring messages from partners like Henkel to unite fans and players alike, saying, "We love to see inspirational messages from our partners... As it brings everyone into our U.S. Soccer family. We are inspired and excited to make the fans proud."
Henkel’s commitment to supporting the U.S. Soccer community is further reflected in its launch of special at-home 'Winning Starts at Home Watch Party Kits'. These kits allow soccer enthusiasts to engage enthusiastically with the tournament from the comfort of their homes, featuring items such as a printed version of the rallying message, 'Go USA!' banners, soccer-themed coloring sheets, bingo cards, and activities designed to nurture creativity, including custom jersey designs and unique player hairstyles.
In furthering fan engagement, Henkel has initiated a sweepstakes that offers participants a chance to win the newly released Official 2026 U.S. Men's National Team jersey, alongside gift cards for U.S. Soccer merchandise. This is a part of Henkel’s broad strategy to create a sense of community and support for soccer throughout the nation. The sweepstakes can be entered digitally via the dedicated website, ensuring an interactive experience for fans.
Additionally, Henkel has made significant strides in community outreach, collaborating with U.S. Soccer and organizations like the American Youth Soccer Organization (AYSO) to provide young players with access to the game. They are hosting free youth clinics, conducting equipment drives, and providing essential gear to facilitate the growth of soccer at the grassroots level. Their initiatives also include the Dial Clean Sheet program which enhances support within educational institutions.
With a commitment to the future of American Soccer, Henkel’s partnership also aids the development of the Arthur M. Blank National Training Center in Atlanta, a new facility that is set to become a hub for soccer in the U.S., housing all 27 national teams. This partnership marks Henkel's inaugural portfolio-wide initiative, where its extensive range of over 30 brands—including well-known names such as Dial®, all®, Persil®, göt2b®, and Loctite®—will collectively promote both the Men’s and Women’s National Teams along with youth teams.
As we stand on the brink of a pivotal tournament for U.S. soccer, Henkel’s inspiring visual outreach, alongside community-focused initiatives, strives to unite fans and support athletes. The messages of encouragement displayed at their headquarters resonate far beyond Stamford, aiming to spark enthusiasm and pride in soccer supporters nationwide.