#Japan #Tokyo #CUZEN MATCHA #Segafredo #Matcha Espresso

Introduction

On June 29, 2026, a remarkable collaboration will unfold as CUZEN MATCHA partners with Segafredo Zanetti Japan Ltd., introducing a unique matcha espresso experience in the style of an Italian bar. This partnership aims to present high-quality organic matcha, freshly ground in front of customers, showcasing the deep flavors and vibrant colors synonymous with Japanese tea culture.

The Vision Behind the Collaboration

CUZEN MATCHA is a notable brand founded by World Matcha Co., known for its pioneering matcha machine that replicates traditional practices through technology. By using organic, Japanese matcha leaves, CUZEN MATCHA emphasizes delivering the freshest taste possible. Every cup is prepared with a matcha grinding machine that fine-tunes organic leaf into a rich matcha experience, devoid of additives or sweeteners, focusing entirely on the essence of authentic matcha.

Segafredo, established in Japan in 1998, is synonymous with quality espresso and Italian café culture. Their commitment to excellence in every beverage, including lattes, cappuccinos, and Americanos, aligns flawlessly with CUZEN MATCHA's vision. This collaboration merges the exquisite perceptions of matcha with Italian bar beverages, creating an exciting new menu exclusive to select Segafredo locations.

New Matcha Espresso Menu

The innovative matcha offerings will debut at three prominent Segafredo locations:

• - Hiroo Store: Daily from 7:00 am to 10:30 pm
• - Shinjuku 3-Chome Store: Weekdays from 8:00 am to 10:00 pm; Saturday, Sunday, and public holidays from 9:00 am to 10:00 pm
• - SIT Global Caffe: Weekdays from 8:00 am to 7:00 pm; Saturday from 8:00 am to 7:00 pm; Sunday and public holidays from 8:00 am to 6:00 pm

These locations will feature the CUZEN MATCHA matcha machine and high-quality leaves, ensuring each beverage showcases matcha's authentic taste while adhering to Segafredo's high standards.

About CUZEN MATCHA

Founded in October 2020 in California, CUZEN MATCHA was born out of a desire to provide delicious Japanese tea to the world. The company’s innovative matcha machine allows anyone to experience the freshness of matcha easily. With over 11,000 units shipped globally by May 2026, millions enjoy matcha, whether in homes, cafes, hotels, or offices. Their mission is to support sustainable tea practices by using Japanese organic tea leaves and collaborating with local farmers, aiming to ensure a greener planet for future generations.

Company Information:

• - Name: World Matcha Co.
• - Location: 607 Maison Ikejiri Ohashi, 3-1-19 Higashiyama, Meguro-ku, Tokyo, 153-0043
• - Established: February 19, 2019
• - CEO: Eijiro Tsukada
• - Website: cuzenmatcha.com

The company earned several accolades, including the 2020 TIME’s Best Inventions and innovation awards in design and food categories.

About Segafredo Zanetti Japan Ltd.

Segafredo Zanetti is a recognized Italian bar chain with a rich history since 1988, emerging first in Paris. Its first Japanese outlet was opened on December 4, 1998, and it now boasts 19 locations across Japan, with a vast reach in Europe and beyond. Segafredo prides itself on offering an extensive menu featuring espresso, alcohol, food, and desserts, inviting customers to enjoy a comforting experience from morning to night.

Company Information:

• - Name: Segafredo Zanetti Japan Ltd.
• - Location: 4-11-5 Higashihonmachi, Meguro-ku, Tokyo, 152-0003
• - CEO: Kohei Furuta
• - Website: segafredo.jp

Conclusion

The CUZEN MATCHA and Segafredo collaboration signifies a significant leap into merging traditional Japanese matcha culture with the urban café lifestyle. With the launch of this innovative menu in mid-2026, coffee and tea lovers alike are invited to experience a harmonious blend of flavors that pay homage to both Italian and Japanese traditions. This partnership promises to redefine how matcha is perceived and appreciated in modern café settings, providing a rich journey for the senses in every sip.

Explore this unique offering where Japanese tea artistry meets Italian café sophistication!