#Japan #Tokyo #transcosmos #Luxury Lingerie #LING LINGERIE

Transcosmos Partners with LING LINGERIE for Japanese Market Entry

Transcosmos has officially announced its strategic partnership with LING LINGERIE, a flourishing luxury lingerie brand from China, aiming to bolster its presence within the Japanese market. This collaboration is particularly significant as LING LINGERIE has gained considerable traction among Gen Z consumers in China, achieving impressive sales figures while adhering to high-quality standards. With net sales reaching five billion yen in under ten years, the brand combines functionality with a modern aesthetic that resonates with younger audiences.

Focus on Unique Market Strategies

The partnership's primary objective is to craft tailored market entry strategies that meet the specific preferences and expectations of Japanese consumers. Given that transcosmos possesses extensive experience and a proven track record in the region, it will play a crucial role in helping LING LINGERIE navigate Japan's unique business landscape, which includes understanding local preferences and regulatory requirements.

As a part of this initiative, LING LINGERIE plans to roll out dedicated e-commerce platforms, including their official website, alongside popular local marketplaces like Rakuten Ichiba and Amazon. Prioritizing an exceptional customer experience, the brand aims to leverage its online presence to build awareness and foster loyalty.

Innovative Product Philosophy

LING LINGERIE stands out not only for its market success but also for its commitment to quality and innovation. The brand is known for producing its lingerie in medical-grade sterile facilities, ensuring top-tier safety and comfort for its products. With a focus on Gen Z, LING LINGERIE has amassed over eight million units in sales, spanning stockings, underwear, and loungewear, all designed to meet the evolving needs of today's consumers.

Services Offered by Transcosmos

The partnership entails a diverse range of support services from transcosmos, including but not limited to:

• - E-commerce site development and management: Establishing a robust online retail presence.
• - Marketplace store support: Assisting in launching stores across popular Japanese marketplaces.
• - Marketing strategy formulation and execution: Creating tailored marketing plans to gain consumer interest and engagement.
• - Branding and localization: Ensuring the brand message resonates with Japanese customers through cultural adaptation.
• - Fulfillment and logistics: Managing inventory and shipping processes to ensure efficiency.
• - Offline pop-up store support: Facilitating temporary physical retail experiences to complement the online strategy.
• - Bilingual services: Providing language support to cater to both Chinese and Japanese-speaking customers.

Growth Prospects in Japan

Japan's e-commerce market presents significant growth potential, boasting a GDP of approximately $4 trillion, alongside a notable e-commerce growth rate of 3.7% and a penetration rate of 9.8% as reported in the FY2024 Market Survey. Despite these promising figures, international brands often face challenges when entering this market, mainly due to its unique business customs and complex regulatory landscape. Therefore, having a local partner like transcosmos is crucial for success.

Transcosmos ensures a streamlined approach to international market expansion, providing essential services that allow foreign brands to adapt swiftly and effectively to new environments. As part of this partnership, the focus will be on establishing a sustainable presence for LING LINGERIE in Japan, backed by actionable strategies that lead to long-term brand loyalty and success.

About LING LINGERIE and Transcosmos

Founded in China, LING LINGERIE prides itself on being the first brand in its industry to utilize medical-grade manufacturing processes for its lingerie production. The name 'Ling' reflects the beauty and quality associated with silk, pursuing a sensuous and luxurious feel in all its offerings.

On the other hand, transcosmos has been active since 1966, geared towards enhancing the competitive edge of its clients through innovative services that bridge technology and human talent. With experience across 184 bases in 36 countries, transcosmos aims to be the preferred global digital transformation partner, supporting businesses in navigating the complexities of the modern market.

In conclusion, as transcosmos and LING LINGERIE embark on this ambitious journey together, they anticipate a thriving future that caters to the preferences and desires of Japanese consumers while maintaining the brand's prestigious identity.