#Japan #Tokyo #Crocs #Summer Fashion #Yuri Ebihara

Crocs Summer Campaign Features Yuri Ebihara

On July 1, 2026, Crocs, the global leader in innovative casual footwear for women, men, and children, is kicking off its exciting summer campaign titled "Arijan, Otona Crocs" featuring the icon model Yuri Ebihara. This campaign captures the essence of enjoying the summer season in a comfortable and stylish way, whether in the city or while traveling.

This spring, Crocs has introduced the concept of "Otona Crocs" or "Adult Crocs," merging simple, sophisticated designs with utmost comfort tailored for adults. The summer campaign aims to resonate with adults seeking fashionable yet comfortable attire, all while showcasing Yuri Ebihara, a beloved fashion icon of her generation. Through relaxed but elegant styling, the campaign proposes new ways to enjoy Crocs.

The catchy phrase "Arijan, Otona Crocs!" is intended to invoke a delightful discovery for those who have never considered Crocs a daily fashion option before, encouraging them to see the brand in a fresh light and possibly leading them to say, "This is a good fit for me!"

Highlighting Two Distinct Styles

The visuals from the campaign reveal two different settings that Yuri embodies beautifully. The first scene illustrates an urban lifestyle, where she dons a black sheer dress, radiating sophistication with her chic styling. She complements her look with the Crocs Classic Micro Tote bag and the Classic Ballet shoes, featuring a silver Jibbitz™ charm on her right foot that adds a playful touch to her polished ensemble.

In a contrasting yet relatable travel scene, Yuri is casually relaxing at a hotel with a light white top paired with relaxed-fit jeans, showcasing the Crafted Vegan Suede Stitch shoes, layered stylishly over comfortable socks. This combination appeals to those who want to be at ease while enjoying picturesque summer settings, whether going for long walks or simply lounging during their travels.

By presenting these two styling options suited for adult summer fashion, Crocs invites wearers to experience not just the casual charm of its footwear, but also the elegance and versatile styling possibilities it can offer.

Exciting Promotions and Exclusive Offers

Starting July 1, shoppers at ACE SHOES can receive a complimentary Jibbitz™ charm when purchasing Crocs products. For further details, customers are encouraged to reach out to participating stores. Be sure to explore Yuri Ebihara's stunning styles both in stores and on the official online store.

Special Online Store Campaign Page

For more information, visit: Crocs Official Campaign Page

Exclusive Interview with Yuri Ebihara

during the campaign photoshoot, Yuri highlighted the newfound charm of "Otona Crocs" and shared her thoughts on summer fashion and how she styles Crocs. Here are some key excerpts:

Q: What aspects of summer styling combined with Crocs stood out to you?

"The casual perception of Crocs shoes surprisingly blends well with more sophisticated adult attire. It's great to know they can also be worn during formal occasions—definitely a surprising match!"

Q: What other summer styling tips with Crocs might you suggest?

"Japan tends to get quite hot in summer, but maintaining personal style is still a priority. I believe pairing Crocs with chic short pants, keeping adult color palettes in mind, would be fitting. If someone feels uneasy about wearing them bare-footed, styling with sheer socks is a great alternative!"

Q: What situations do you envision wearing Crocs?

"I think they’d be great for active vacations filled with much walking, or during quality time spent with kids, where moving freely and staying clean are crucial. Their comfort is a bonus I appreciate!"

Yuri emphasizes the joy of dressing comfortably and stylishly, a message deeply rooted in Crocs' philosophy.

About Yuri Ebihara

Yuri Ebihara, affectionately known as "Ebi-chan," is a leading Japanese model recognized for her incredible work across various fashion magazines. She has transitioned gracefully from being a dedicated model for CanCam, AneCan, and more, to now gracing the cover of STORY and contributing to many esteemed publications. For more updates on Yuri, check out her Instagram: Yuri Ebihara Instagram

About Crocs

Positioned as a global footwear leader, Crocs Corp. (NASDAQ: CROX) celebrates its comfortable, stylish offerings across women's, men's, and children's casual footwear. With brands like Crocs and HEYDUDE under its umbrella, products are available in over 85 countries. More details can be found at investors.crocs.com. Stay connected via their social media handles at Crocs Instagram and Crocs X.