#Japan #Tokyo #Buyee Connect #BEENOS Solutions #Fashion Studies

Enhance Your Brand's Global Reach Through Cross-Border E-Commerce

In today’s interconnected world, the fashion industry stands out as a formidable sector within cross-border e-commerce (EC). The recent seminar titled "Cross-Border EC x Fashion — Practical Approaches to Understanding Customers through Data and Case Studies," hosted by BEENOS Solutions in collaboration with the FashionStudies® platform, is set to take place on August 27, 2023, at 19:00 JST.

This unique seminar aims to delve deep into the landscape of cross-border e-commerce, specifically in the realm of fashion. Given the rise of social media, brands can now easily reach a global audience. However, many companies remain unaware of the potential fanbase they might have accumulated overseas. While making strides in cross-border e-commerce has become more mainstream in recent years, several challenges arise when actively pursuing international markets.

Many factors influence the way brands can effectively sell to different countries and regions. What are the specific needs of customers in various markets? How should brands tailor their messaging to resonate with international audiences? Insights from global customer data are essential for effectively navigating these challenges and expanding one's reach in cross-border e-commerce.

Understanding Overseas Customers Can Also Benefit Domestic Markets

Importantly, increasing our comprehension of foreign consumers not only aids in entering new markets but may also unlock further potential in the domestic arena. This includes attracting foreign nationals living in Japan and enticing international visitors to make purchases even after returning home.

The seminar will focus on practical strategies for enhancing understanding of the often ambiguous concept of 'overseas customers.' By shedding light on effective customer comprehension tactics, attendees will gain the tools necessary to make informed decisions on their international business endeavors.

BEENOS Solutions, with its extensive experience supporting various companies’ overseas expansions, will present notable buying data from global markets, insights from actual international users, and various successful case studies across different sectors. This information will provide actionable strategies and practices to bolster cross-border e-commerce success.

Who Should Attend?

This seminar is particularly beneficial for business owners and stakeholders in the fashion industry who:

• - Have received likes or inquiries from overseas on social media, but struggle to convert them into sales.
• - Have implemented cross-border EC, yet are dissatisfied with their overseas sales performance.
• - Wish for international visitors to keep buying from their e-commerce sites even after returning home.
• - Are curious about which countries or regions their brands could effectively expand into based on data.

Event Details

• - Date and Time: August 27, 2023, from 19:00 to 20:00 JST
• - Location: BEENOS Inc. Main Lounge (7F Gotanda JP Building)
• - Registration Links:

- In-person participation: Peatix Registration
- Online participation: Peatix Registration

• - Fee:

- In-person general: 3,500 yen; Students: 2,500 yen
- Online viewing ticket: 2,500 yen

Program Overview

1. Current Landscape of Cross-Border EC in Fashion
- Gain insights on the status of fashion within cross-border EC and understand the significance of 'overseas customer understanding' based on user insights and data from 'Buyee', a leading cross-border EC service.
2. Practical Strategies for Understanding Customers
- Learn the initial steps that cross-border EC managers should take to deepen customer understanding. The presentation will include design methodology for customer comprehension initiatives, effective practices, and success stories from other sectors.

Meet the Speaker: Yuma Hori from BEENOS Solutions

Yuma Hori has been instrumental in directing overseas marketing strategies for Japanese corporations and local governments, overseeing about 30 projects annually ranging from short-term to mid-term initiatives.

About FashionStudies®

FashionStudies® is an innovative platform that offers practical learning experiences revolving around the multifaceted aspects of fashion, including social, cultural, artistic, economic, scientific, and technological viewpoints. It creates opportunities for experts from various fields to engage through lectures and events, encouraging fresh perspectives on the fashion industry and culture.
- Website: FashionStudies
- Course Listings: Archive List

Discover 'Buyee Connect'

'Buyee Connect' is a free tool designed to streamline overseas sales by providing services related to payment, language support, and shipping, allowing Japanese EC sites to effortlessly cater to international customers. For users of 'futureshop', this integration can be activated with simple settings on their management screen. By enabling 'Buyee' to handle purchases, businesses can minimize their operational load while establishing sales frameworks for approximately 120 countries.
- More Info: Buyee Connect

About BEENOS Solutions

Founded in March 2019, BEENOS Solutions is a specialized organization dedicated to guiding Japanese enterprises toward successful international expansion. They provide comprehensive support throughout the cross-border EC journey, effectively delivering the value of Japanese products to global markets.
- Company: BEENOS Solutions Inc.
- CEO: Teppei Honma
- Location: 4-13 Nishi-Gotanda 8-chome, Shinagawa-ku, Tokyo
- Capital: 1 billion yen
- Website: BEENOS Solutions