#Japan #TikTok #Tokyo #Tete Marche #SINIS

The Launch of SINIS for TikTok

TeTe Marche Inc., a leading company in social media marketing based in Tokyo, officially released the analytical dashboard, 'SINIS for TikTok', on July 16, 2025. This innovative tool aims to visualize and optimize how businesses and brands build relationships with their fans on TikTok, especially in light of the full-scale launch of 'TikTok Shop' in Japan on June 30.

Background: Transitioning to Empathy in Discovery E-commerce

As of late June 2025, TikTok has expanded beyond a mere video-sharing platform, offering an integrated e-commerce function that allows users to discover, empathize with, and purchase products all within the app. This shift signifies a move towards a discovery-driven purchasing experience.

However, the current trend in social media management often overemphasizes short-term buzz and maximizing view counts, which frequently detracts from the foundational aspect of engaging with consumers and establishing a brand presence. Since its inception, TeTe Marche has prioritized building meaningful relationships with fans, hence the creation of this analytical tool during an era characterized by an 'economy of empathy'.

What is SINIS for TikTok? A Shift from Intuition to Data

'SINIS for TikTok' is a cloud-based dashboard that visualizes follower demographics, performance metrics for each post, and engagement trends, dramatically enhancing the efficiency of the improvement cycle in TikTok management, allowing for more effective planning, execution, and assessment.

Key Features:

• - Time-series Comparisons: Analyze metrics such as views, likes, and saves for each post over time.
• - Performance Trends: Assess the performance based on hashtags, music, and formats.
• - Follower Insights: Gain demographic insights regarding followers, including gender, age, and active hours.
• - Growth Metrics: Easily visualize and sort metrics like growth rates and completion rates on a per-post basis.
• - Data-driven Improvements: Support planning by conducting quantitative comparisons of past post performance.

This structure ensures that social media managers can logically explain what contributed to successful posts—as well as identify areas for improvement—rather than relying solely on intuition.

Real Insights and KPI Design from TeTe Marche

For TikTok success, TeTe Marche emphasizes three core aspects:
1. Understanding the Product: Creating engaging videos that align with TikTok's native style without compromising brand narrative.
2. Connecting KGI and KPI: The ultimate goal is to enhance purchase rates on TikTok Shop. Intermediate KPIs will focus on views, engagement (particularly comments), and viewer retention, with the initial focus on garnering empathy.
3. Balancing Quality and Quantity: Maintaining quality standards while ensuring an adequate quantity of posts for trials and validation.

By implementing SINIS for TikTok, these operational focuses can be quantitatively validated, leading to better results.

Prioritizing Insightful Reporting

TeTe Marche designs its reports to go beyond mere data aggregation, focusing on:

• - Quantitative Analysis: In-depth examination of metrics like views, saves, retention rates, and dropout timings.
• - Qualitative Analysis: Evaluating structures, angles, script triggers, and UGC comparisons, alongside industry benchmarks.
• - Next Action Recommendations: Deriving actionable insights from analytical data to inform strategies.

'SINIS for TikTok' serves as a foundational tool for strategic TikTok operations, facilitating more nuanced and informed marketing decisions.

Service Application and Details

For those interested in utilizing the service, further details and application forms can be found at SINIS for TikTok.

TikTok Shop Comprehensive Support Services by TeTe Marche

This service combines the expertise acquired from working with over 700 companies in the realm of social media marketing. It encompasses strategies for content creation and commerce, ensuring that brands leverage TikTok effectively to drive both engagement and sales, including the planning, production, and management of short videos and live broadcasts. For further information, visit TikTok Shop Services.

Contact Information regarding SINIS for TikTok

For inquiries about 'SINIS for TikTok', please contact:

• - TeTe Marche Inc.
• - Contact Person: Ikuta
• - Email: [email protected]

About TeTe Marche Inc.

Founded in 2015 and headquartered in Tokyo, TeTe Marche Inc. specializes in supporting businesses with social media marketing. With the mission of 'Sakidachi, Yakudatsu'—leading the way for tools and methodologies that enhance societal benefit—they have supported over 700 clients in leveraging social media strategies effectively. The company continues to invest in product development and services that can comprehensively support marketing ventures for clients.

Conclusion

As the landscape of social media evolves, tools like 'SINIS for TikTok' will shape the future of brand engagement and e-commerce. TeTe Marche stands at the forefront of this transformation, offering valuable insights and data-driven strategies to navigate the dynamic world of TikTok marketing.