A Unique Taste Experience: Brioche Con Gelato in Shinjuku
Nestled in the heart of Tokyo’s vibrant Shinjuku district is the newest culinary sensation, JAM17 Gelateria at HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel. This exclusive gelateria offers an ethical twist on gelato, showcasing the iconic Sicilian treat known as Brioche Con Gelato. From July 1 to August 31, 2025, this unique dessert will be available for guests to savor.
Ethical Gelato with a Locally-Inspired Flavor
What makes the gelato at JAM17 Gelateria truly special is its commitment to ethical sourcing. The tantalizing gelato features juices from fruits deemed unsuitable for sale in Okinawa, ensuring that every scoop is not only delicious but also supports local farmers and reduces waste. Guests can expect a colorful assortment of flavors inspired by tropical fruits, including mango, shiikuasa, and passion fruit. Additionally, various milk gelato options will highlight the rich, creamy textures that complement the fresh fruit flavors.
With 10 to 12 unique varieties available at any given time, patrons can choose from a stunning array, ensuring there’s something for everyone’s palate. As you indulge in these flavorful creations, you can take in the view of the stunning urban skyline of the Shinjuku skyscrapers, adding to the overall experience.
The Delightful Brioche Con Gelato
The spotlight of JAM17 Gelateria is undoubtedly the Brioche Con Gelato. Originating from Sicily, this dessert features a soft and rich brioche bread filled with gelato of your choice. The combination of the sweet, buttery brioche and the cold, creamy gelato creates a delightful contrast. You can select your favorite flavor to create a uniquely personal treat, ideal for enjoying while strolling through the bustling streets of Shinjuku.
In Sicily, this dessert is often consumed as a breakfast or lunch option, and it’s a popular snack on the go. When ordering gelato, patrons are commonly asked if they’d like to add brioche, highlighting its status as a beloved street food. Whether you’re wrapping up a day of exploring the city or looking for a sweet ending to your meal, Brioche Con Gelato is the perfect choice for summer indulgence.
Special Details for the Brioche Con Gelato
- - Availability: July 1, 2025 – August 31, 2025
- - Operating Hours: 10:00 AM – 10:00 PM (until stock runs out)
- - Price: 700 JPY for Brioche Con Gelato
- - Gelato Pricing (year-round):
- 1 Scoop: 500 JPY
- 2 Scoops: 700 JPY
- 3 Scoops: 900 JPY
Example Gelato Flavors Available
(All flavors may vary based on seasonal availability)
- - Dark Chocolate
- - Premium Milk
- - Mango
- - Pineapple & Tankan
- - Purple Sweet Potato
- - Shiikuasa
- - Cafe Latte
- - Watermelon
- - Pistachio
- - Passion Fruit
- - Salted Vanilla
- - Strawberry
About JAM17 Gelateria
JAM17 Gelateria is more than just a gelato shop; it’s a social space that welcomes patrons to experience the vibrant essence of Tokyo. Open daily from 10:00 AM to 10:00 PM, guests can enjoy takeout options while admiring the beautiful view of Shinjuku's skyline. For more information or reservations, please contact them at 03-6233-8217 or visit their website at
JAM17 Gelateria.
Please note that images are for illustrative purposes only and some menu items may change based on ingredient availability. The prices listed include a consumption tax of 8%, and all operating details are subject to change.