Maui Grown Remedies, a wellness brand hailing from Hawaii, has recently launched its very first golf performance product, Swing Ease™. This release marks the company's notable entry into the sports sector, specifically tailored for golfers seeking enhanced performance and recovery. The product comes after a growing demand from the golf community, where players have been leveraging Maui Grown’s creamy cannabis-rich formulations, finding great relief for their post-game aches and pains.
Recognizing the physical strains associated with playing golf, such as the repetitive stress on the wrists, shoulders, and lower back, the company re-engineered one of its flagship products, the Activated Cannabinoid Balm. Initially designed for therapeutic settings, the balm was transformed into a more user-friendly formulation that meets the dynamic needs of golfers on and off the course.
Golfers often need immediate relief during play, and with that in mind, the formulation was adapted into a convenient roll-on format. This allows for precise application, enabling golfers to target sore areas effortlessly while on the go—an essential feature considering the active lifestyle that many golfers maintain. Moreover, the balm was re-packaged in a durable, bamboo-encased jar, making it a more environmentally friendly option compared to glass packaging that was previously used.
Prior to the launch, Maui Grown Remedies conducted a comprehensive market study involving 353 active golfers to gauge the interest and appeal of Swing Ease™. The results were overwhelmingly positive, with many participants identifying the new product as visually appealing and relevant to their specific needs as golfers. Swing Ease™ was praised for being scientific and data-driven, which enhances its credibility within the golf retail space.
Melissa Fisher, President of Maui Grown Remedies, stated, "It was actually the golf community that came to us. Golfers were already using our Activated Cannabinoid Balm and feeling real relief, but the format was designed for massage therapists—not for the way golfers live, travel, and play.” This gives insight into how feedback from the community directly influenced product development.
The launch of Swing Ease™ occurs in a time of significant changes within the cannabinoid wellness market, with increasing regulatory scrutiny in place. Maui Grown Remedies stands out by maintaining compliance and promoting transparency. The product is positioned strategically across various channels, aiming for availability at select golf courses such as Wailea Golf Club, in pro shops, and through direct-to-consumer sales.
This innovative product signifies a larger strategy by Maui Grown Remedies: to continuously incorporate user insights into product development while expanding into verticals that prioritize trust and performance. Swing Ease™ serves not only as a new offering for the company but also as a pathway for future growth into sectors aligned with their mission of delivering high-quality, evidence-based wellness solutions.
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Maui Grown Remedies. With an established track record for producing scientifically-supported phytotherapeutics, Maui Grown Remedies aims to elevate golfing experiences while ensuring optimal recovery for players across the field.