Travelier Launches Traveling.com to Transform European Travel Experiences
Travelier's Bold Move into European Travel
In the travel landscape, change is the only constant, and Travelier is making a significant leap by launching Traveling.com, positioning itself as a premier provider of ground and sea travel throughout Europe. This transformation comes after over a decade of successful operations under the GetByBus brand, which has safely connected travelers across Croatia and Southeast Europe.
A New Era with Traveling.com
The rebranding to Traveling.com represents more than just a new name; it's a strategic shift towards becoming a global, multi-modal travel platform. By unifying previously separate services including GetByBus, GetByFerry, GetByTransfer, and a comprehensive app, Traveling.com aims to streamline the travel experience for users navigating borders, islands, and regions.
Ante Dagelić, the CEO of Traveling.com, highlighted this evolution, stating, "GetByBus began with a simple mission: to make bus travel in Croatia easier. However, as travel habits evolved and competition grew, we recognized the need to adapt. Traveling.com exemplifies this progression into a modern, user-friendly brand ready to cater to global travelers' needs."
This rebranding signifies a focused effort on creating a cohesive identity for a company that has flourished with a fragmented multi-brand presence and aims now to enhance user experience through consistency. With a comprehensive approach that includes buses, ferries, trains, and transfers, Traveling.com appeals to the modern traveler seeking seamless connectivity across various transport modes.
The Genesis of Traveling.com
Traveling.com is not just a name change; it's a strategic pivot towards establishing a recognized hub of land and sea transport worldwide. By emphasizing user-friendliness, smart technology, and global reach, it is prepared to redefine travel booking's future. The platform is engineered to deliver reliable experiences, regardless of the traveler’s destination.
The selection of the name Traveling.com was met with enthusiasm; it embodies familiarity, trust, and flexibility. The term 'traveling' has an undeniable global appeal, highlighted by its extensive use in over 5 trillion Google searches in 2024. As a domain, it carries significant strategic branding value. Much like how Booking.com became synonymous with hotel bookings, Traveling.com aims to dominate the space of non-flight travel.
Focused on the Modern Traveler
With this rebranding, the company has also enhanced its platform and app, now offering personalized recommendations, live support, and easy booking tools. These improvements are designed to convert one-time users into loyal customers.
Moreover, the company’s voice is purposefully warm and human, aiming to establish a connection with travelers like a well-traveled friend rather than a faceless platform. Traveling.com aspires to make logistics an integral part of the joy of travel.
Backed by Global Strength
Traveling.com is powered by Travelier, a global technology company in the travel industry that boasts an extensive portfolio, including leaders in various regions. This network includes:
12Go - The leading transport platform in Southeast Asia.
Plataforma 10 - Argentina's top bus booking site.
DeÔnibus - Brazil's market leader in overland transportation.
Bookaway - A global travel brand for users in the United States and Europe.
Collectively, these platforms cover 643,000 routes in 122 countries, ensuring Traveling.com delivers dependable experiences worldwide.
Redefining Travel Booking
As Traveling.com enters the market, it presents a clear alternative to outdated platforms that still command a share of the land transport market. With modern design, transparent pricing, and simplicity at its core, it leads with innovation and user-centered design.
Ante Dagelić summarized this vision, stating, "Traveling.com signifies more than just a rebranding; it marks our next chapter. A modern, reliable platform where users can discover and book optimal travel options, anywhere in the world."
Where the booking process concludes, the journey begins.