#USA #New York #My Code #Sports Emmy #NewFronts

My Code Unveils Ambitious Growth Strategies at NewFronts

At this year’s NewFronts, My Code, a leading force for culture-inspired brands, launched a series of innovative initiatives aimed at cultivating deeper cultural connections. The company, celebrated for driving growth through authenticity, shared significant milestones, including a Sports Emmy nomination acquired through its collaboration with the NFL.

A Commitment to Authentic Cultural Engagement

Edgar Hernandez, the Chief Strategy Officer at My Code, articulated the company's vision: "Today, consumer loyalty is earned through culture. Brands are evaluated not only on their market strategies but also on their ability to resonate with and reflect the communities they serve. Therefore, My Code specializes in decoding, developing, and directing cultural trends, empowering brands to engage meaningfully in the conversation that shapes our world.”

Transforming Sports Narratives

One of the standout accomplishments of My Code in the past year has been its partnership with the NFL, resulting in the creation of compelling narratives that highlight athletic accomplishments while forging stronger cultural ties to football. The documentary titled 'Bayron Matos Orgullo de Los Mina', arising from this collaboration, not only captured audiences' hearts but also received acclaim through a Sports Emmy nomination. This significant recognition emphasizes the role of Latino stories and traditions in the world of professional football, ensuring representation in major cultural moments.

Innovations in Music Culture

My Code is set to redefine how audiences engage with music through its forthcoming initiative, SOUNDCHEQUE, developed in partnership with a prominent music label. Scheduled for launch later this year, this pioneering podcast series promises to deliver an immersive exploration into the cultural narratives surrounding Latin music. Through interactive storytelling, SOUNDCHEQUE will bridge the gap between artists and fans, providing a deeper connection by focusing on the cultural landscapes that shape today's music industry.

The Birth of The Culture Suite

The launch of The Culture Suite signifies My Code's dedication to identifying and nurturing the next generation of creators. This innovative creator network will link brands to talented individuals who resonate deeply with cultural movements and trends. Each creator within The Culture Suite is carefully selected based on their authentic voice and community engagement, positioning them to capture major cultural moments. Furthermore, My Code is introducing a Culture Suite Fellowship program, providing valuable paid internships to aspiring creators globally, bridging opportunities and cultural narratives.

Strategic Partnerships and Community Focus

My Code has also announced several strategic partnerships aimed at amplifying its role within the cultural space:

• - SLING TV: A collaboration which will offer curated, diversity-focused CTV channel bundles that cater to a variety of cultural interests.
• - Mansa TV: This partnership is committed to highlighting Black culture through a selection of curated films and television shows.
• - Creator Palooza: A global stage designed to elevate diverse creators and showcase fresh digital media voices.
• - MyEstadio: Launching ahead of the 2026 World Cup, this platform will provide exclusive soccer content and community experiences for fans.
• - Remezcla Studios: Expansion to offer sponsorship opportunities at significant cultural events, further connecting brands to cultural moments.
• - Experian and Chalice AI: Collaborations that will enhance My Code's cultural insights, helping brands reach targeted audiences effectively.

Hernandez sums up the vision, stating, "These partnerships transcend simple content creation—they are gateways for brands to experience the evolving culture firsthand. From the excitement of sports events to neighborhood festivities, we are crafting experiences that resonate deeply with audiences. This is merely the initial step in a broad, transformative journey.”

Conclusion

Amid rapid cultural transformations and emerging trends, My Code stands at the forefront, positioning itself as an essential partner for brands seeking genuine connections with diverse communities. By fostering impactful storytelling, innovating within the realms of sports and music, and spearheading a creator-centric initiative, My Code aims to lead the charge in shaping the cultural narratives of tomorrow, ensuring that brands engage with authenticity and purpose.

As My Code embarks on this exciting new chapter of growth, the implications for culture-driven brands are profound, promising unprecedented engagement and collaboration across diverse sectors.