#USA #Carlsbad #NAMM Show #Music Education #Music Merchants

NAMM Unveils Detailed Schedule for the 2026 NAMM Show

The National Association of Music Merchants (NAMM) has officially announced a comprehensive schedule for the upcoming 2026 NAMM Show, marking its 125th anniversary. This event, happening from January 20 to 24, 2026, in Carlsbad, California, is poised to be a significant gathering for professionals across the music industry. With more than 200 educational sessions designed to cater to various segments, the show is set to explore key issues and innovations that shape the future of music.

A Focus on Education and Innovation

This year’s show expands the educational offerings, starting with an array of half- and full-day summits that will take place during the first two days. These sessions will feature critical topics such as business strategies, product training, and the latest trends in technology and education. According to NAMM's president and CEO, John Mlynczak, the goal is to provide programming that resonates with the current needs and interests of the industry. “Each and every year, The NAMM Show delivers the most relevant and game-changing programming to help build a strong future for our music industry,” he stated.

Key Tracks and Themes

• - Business Track: The NAMM U will highlight nearly 50 sessions concentrated on essential industry areas, including leadership, marketing, and customer experience. This track will feature topics like industry insights, tariffs, and social media strategies, among others. Key sessions include the 'Industry Insights' breakfast that will explore the longevity of successful companies and products.

• - Audio Production & Music Technology Track: Over 65 sessions will delve into the convergence of technology and music, featuring discussions on recording, live sound, and integrating AI into music production. Highlights include “Today's Recording Studio: Opportunity or Crisis?” and immersive workshops led by industry legends.

• - Entertainment Technology Track: With more than 25 special sessions, this track will cover vital aspects of lighting, rigging, and event safety. Workshops, such as the 'Entertainment Tech Summit', aim to provide insights that promote improved production standards and awareness of mental health in touring.

Educator and Student Involvement

The newly revamped Music Education Experience will feature programs tailored for educators, school counselors, and college students, linking classroom practices to real-world music industry careers. Through nearly 20 sessions, the 'GenNext' program will empower college students pursuing opportunities in the music field, covering topics like networking and building sustainable careers.

Events to Look Forward To

As part of its lineup, the 2026 NAMM Show also includes significant events like the NAMM Global Media Day, NAMM Retail Awards, and various concerts featuring renowned artists. A highlight will be the Yamaha All-Star Concert on the Grand Plaza Stage, which promises to be an electrifying entertainment experience.

The NAMM Show attendees will also have the opportunity to participate in discussions and workshops that bridge industry insights with hands-on education.

Through its extensive program offerings, the 2026 NAMM Show stands as a pivotal event for music professionals, showcasing the industry's commitment to innovation and collaboration. Visit namm.org for more details on schedules, registrations, and event updates.

Conclusion

The 2026 NAMM Show is set to be an unparalleled platform celebrating 125 years of music, with a focused commitment to empowering its members and enhancing the industry's future. Whether you are a seasoned professional or an aspiring artist, the show promises a wealth of opportunities to network, learn, and be inspired.