#Japan #Tokyo #Rice Snacks #Mochikichi #Meijiya

Mochikichi Expands Accessibility of Rice Snacks in Tokyo Area

In a strategic move to connect with more consumers, Mochikichi Corporation, based in Nogata, Fukuoka Prefecture, has announced a partnership with Meijiya Co., Ltd., a well-known supermarket chain based in Chuo Ward, Tokyo. This collaboration will allow for the permanent sales of Mochikichi’s popular rice snacks in seven Meijiya stores across the Tokyo metropolitan area, starting from September 17, 2026. This initiative aligns with Mochikichi's mission of providing the authentic taste of rice snacks to a wider audience.

Store Locations and Product Offerings

The selected Meijiya stores that will feature Mochikichi's rice snacks include the following locations:

• - Jiyugaoka Store
• - Ebisu Store
• - Takanawa Store
• - Kyobashi Store
• - Azabudai Store
• - Tachikawa Store
• - PROVISIONS & WINES Ebina

At these stores, customers will find a selection of Mochikichi's quintessential products, including gift sets and household items such as Arare and Senbei, which are traditional Japanese rice crackers. The slogan of Mochikichi, "Rice is good, water is good, and technique is good," reflects their commitment to quality, ensuring every bite is a tribute to the finest ingredients and craftsmanship.

Limited Edition: Meeting Bonds

To celebrate the grand opening of the Jiyugaoka Store, a limited edition can titled "Meeting Bonds" will be introduced. This ceremonial offering includes five popular Mochikichi products—totaling 35 packages—crafted from 100% premium domestic Koshihikari rice. The assortment consists of:

• - Mochi Matsuri (Salad flavor: 7 pieces, Soy Sauce flavor: 6 pieces)
• - Fukuyaka Mochi (Salad flavor: 9 sticks)
• - Mame no Mochi (Salad flavor: 6 pieces)
• - Nori no Mochi (Soy Sauce flavor: 7 pieces)

Available for a price of 1,200 yen (including tax), this limited edition will be on sale from September 17, 2026, until supplies last. Customers are encouraged to arrive early to secure their cans, as they are expected to sell out quickly.

Kyushu and Okinawa Fair

Ahead of the Jiyugaoka Store's grand opening, a special "Kyushu and Okinawa Fair" is scheduled to take place from September 9 to 15, 2026, at several Meijiya locations (Hiroo Store, Ebisu Store, and Kyobashi Store). During this period, Mochikichi's hits like "Mochi Matsuri" and "Inari Age Mochi" will be available for purchase, showcasing the diverse flavors of the Kyushu region.

About Mochikichi Corporation

Celebrating 97 years of tradition, Mochikichi has rooted itself in the philosophy of delivering the true taste of rice snacks to its customers. They select 100% domestically-sourced rice, emphasizing quality in every product. A unique feature of their production is their use of high-quality soft water from the Fukuichiyama mountain range, famed for its exceptional purity. This careful handling and expertise allow the artisans at Mochikichi to create products that resonate with quality and taste.

Additionally, with a commitment to innovation, Mochikichi is expanding its focus on gluten-free snacks, aiming to elevate the reputation of rice snacks both in Japan and internationally. Their premium offerings have even found success at the Mochikichi Taiwan store in Taipei City.

Conclusion

Through this partnership with Meijiya, Mochikichi is set to bring its beloved rice crackers closer to food lovers in the Tokyo area. Whether shopping for gifts or enjoying a snack at home, the potential for culinary exploration is endless with the introduction of these delicious products. As they continue to innovate while honoring their rich tradition, Mochikichi’s presence in Meijiya stores symbolizes a fresh update to the enjoyment of Japanese rice snacks.