Fender's Spring-Summer Gift Campaign 2025
Fender is thrilled to announce its much-anticipated Spring-Summer Gift Campaign for 2025, running from April 30 to July 29. This exciting initiative welcomes guitar and bass enthusiasts to visit the Fender Flagship Tokyo store, located in the vibrant Harajuku area, known for its musical culture.
Campaign at Fender Flagship Tokyo
The campaign's title,
PLAY SUMMER, PLAY FENDER! MADE IN JAPAN GIFT CAMPAIGN 2025, encapsulates the spirit of summer and the incredible craftsmanship of Fender’s Japanese-made instruments. Customers who purchase any Made in Japan guitar or bass during the campaign period will be rewarded with a limited-edition T-shirt. The offers are as follows:
- - April 30 - May 31: Receive a white T-shirt
- - June 1 - June 30: Receive a black T-shirt
- - July 1 - July 29: Choose between a white or black T-shirt
The exclusive T-shirts are unavailable for purchase, making this gift truly special for fans of the brand. Note that only purchases made at Fender Flagship Tokyo qualify, while online and other store purchases do not.
Important Details
- - Gifts are limited in quantity and will be distributed on a first-come-first-served basis until supplies last.
- - Only L and XL sizes of T-shirts are offered, and preferences may not always be accommodated due to stock availability.
- - The campaign promotes exclusively Made in Japan products; instruments produced in other countries are not eligible.
The address for Fender Flagship Tokyo is 1-8-10 Jingumae, Shibuya-ku, Tokyo 150-0001.
Campaign at Authorized Fender Stores
In addition to the flagship store activities, Fender is also running the
SPRING SUMMER 2025 CAMPAIGN across authorized retailers nationwide during the same period. Customers who purchase the Made in Japan Traditional series, Player II series (including Player II Modified), or Acoustasonic Standard series are eligible for additional gifts. All entrants will receive:
- - A Fender microfiber cleaning cloth
- - A headstock-shaped ring notebook (color not selectable)
Moreover, ten lucky winners from the participants will be entered into a draw to win a luxurious Indio 2 Bluetooth speaker with tweed design.
How to Enter
To participate, customers should fill out a registration form available at
this URL. Ensure to keep the receipt and a photo of the warranty with the serial number of the purchased product for submission.
Important Notes for Participants
- - The campaign applies only to purchases made at authorized retailers, excluding the flagship store and official online shop. Second-hand items and parallel imports will not be accepted.
- - All gifts are reserved for customers who make a qualifying purchase and submit their entries within the campaign period.
- - Prize distributions are limited to domestic deliveries only, scheduled for the month following the entry (with Bluetooth speakers to be sent in August once winners are confirmed).
- - Indio 2 Bluetooth speakers come with a one-month warranty from the receipt date, and issues will be addressed per Fender’s warranty policy.
- - Participants are encouraged to fill out a simple questionnaire upon application.
- - Reselling campaign prizes is strictly prohibited.
- - For privacy, customer information gathered during participation will be managed according to Fender’s privacy policy available on their website.
For complete details on the campaign and to stay updated, visit
Fender's official campaign page. Get ready to celebrate summer with Fender, embrace the musical spirit, and grab your exclusive gifts while supplies last!