Bybit Launches New B2B Division to Enhance Institutional Adoption of Digital Assets
Bybit, known as the second-largest cryptocurrency exchange worldwide by trading volume, has announced a significant advancement in its services. The company is launching its new Business-to-Business Unit (BBU), aimed primarily at meeting the growing demands of institutional clients. This move marks a pivotal step in Bybit's strategy to facilitate the adoption of digital assets in the traditional financial space, responding to the evolving needs of institutional investors.
The launch of the BBU comes at a crucial time when institutional interest in digital assets is expanding. Increasingly, traditional investors are looking for solutions that mesh the advantages of digital currencies with the security and reliability of conventional finance. Investors expect capital-efficient options paired with risk mitigation strategies. Recognizing this gap in the market, Bybit is committed to delivering services aligned with institutional expectations.
One of the focal points of the BBU is the provision of off-exchange custody solutions and triparty settlement mechanisms. These solutions allow institutions to securely hold assets with reputable custodians, thereby significantly lowering counterparty risk while enabling active trading credit. This dual approach ensures that clients can engage with the market without sacrificing security or service quality.
In addition, the new unit will pioneer collateral programs involving real-world assets (RWAs). Institutions are increasingly inclined to leverage short-duration, yield-bearing assets—like tokenized Treasury bills or money market funds—as collateral. The BBU aims to bridge these assets with traditional finance opportunities while ensuring compliance and security standards are met.
The BBU’s framework encompasses several innovative solutions, including:
At the helm of this new division is Yoyee Wang, who has been appointed as the Head of the BBU. Since joining Bybit in 2021, Wang has held significant leadership roles, most recently as Global Head of Treasury and Asset Management. Her extensive experience in both cryptocurrency and traditional finance equips her uniquely to guide the unit's strategic direction.
In her words, “Institutions are looking for trusted partners who understand both the rigor of traditional finance and the innovation of crypto. At Bybit, we are building a complete business loop that integrates custody, liquidity, and yield.” With her leadership, Bybit is positioned to provide institutions not only access to the market but also a competitive edge in the evolving digital landscape.
Through the establishment of its B2B Unit, Bybit is taking deliberate strides to enhance institutional engagement with digital assets. With a keen focus on delivering comprehensive solutions that address the unique needs of institutional clients, Bybit continues to redefine its role in the cryptocurrency exchange landscape. As the intersection between traditional finance and digital assets continues to grow, Bybit is committed to being at the forefront of this transformation, fostering an ecosystem where both sectors thrive and innovate together.
For more details about Bybit and its extensive range of offerings, visit Bybit.com.
The Need for a B2B Unit
The launch of the BBU comes at a crucial time when institutional interest in digital assets is expanding. Increasingly, traditional investors are looking for solutions that mesh the advantages of digital currencies with the security and reliability of conventional finance. Investors expect capital-efficient options paired with risk mitigation strategies. Recognizing this gap in the market, Bybit is committed to delivering services aligned with institutional expectations.
Key Services Offered by BBU
One of the focal points of the BBU is the provision of off-exchange custody solutions and triparty settlement mechanisms. These solutions allow institutions to securely hold assets with reputable custodians, thereby significantly lowering counterparty risk while enabling active trading credit. This dual approach ensures that clients can engage with the market without sacrificing security or service quality.
In addition, the new unit will pioneer collateral programs involving real-world assets (RWAs). Institutions are increasingly inclined to leverage short-duration, yield-bearing assets—like tokenized Treasury bills or money market funds—as collateral. The BBU aims to bridge these assets with traditional finance opportunities while ensuring compliance and security standards are met.
Innovative Frameworks for Institutions
The BBU’s framework encompasses several innovative solutions, including:
- - Integrated Off-Exchange Custody and Settlement: Institutions can de-risk exposure while maintaining market access.
- - RWA Collateral Programs: Clients can pledge tokenized high-quality assets for their borrowing and trading requirements.
- - Two-Way Distribution Pipelines for Tokenized Products: This connects clients from the Web3 space who are seeking traditional finance investments, and corporates exploring digital strategies.
- - Digital Treasury Asset Solutions: Traditional companies are supported in reallocating segments of their treasury towards crypto assets with a focus on security and yield optimization.
Leadership for a New Era
At the helm of this new division is Yoyee Wang, who has been appointed as the Head of the BBU. Since joining Bybit in 2021, Wang has held significant leadership roles, most recently as Global Head of Treasury and Asset Management. Her extensive experience in both cryptocurrency and traditional finance equips her uniquely to guide the unit's strategic direction.
In her words, “Institutions are looking for trusted partners who understand both the rigor of traditional finance and the innovation of crypto. At Bybit, we are building a complete business loop that integrates custody, liquidity, and yield.” With her leadership, Bybit is positioned to provide institutions not only access to the market but also a competitive edge in the evolving digital landscape.
Conclusion
Through the establishment of its B2B Unit, Bybit is taking deliberate strides to enhance institutional engagement with digital assets. With a keen focus on delivering comprehensive solutions that address the unique needs of institutional clients, Bybit continues to redefine its role in the cryptocurrency exchange landscape. As the intersection between traditional finance and digital assets continues to grow, Bybit is committed to being at the forefront of this transformation, fostering an ecosystem where both sectors thrive and innovate together.
For more details about Bybit and its extensive range of offerings, visit Bybit.com.
Topics Financial Services & Investing）
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