#United States #Sterling Heights #Fort Point Capital #EventLink #Serata Capital

Fort Point Capital Exits from EventLink

In a recent announcement, Fort Point Capital, a private equity firm dedicated to the lower middle market business services sector, proudly shared the completion of its investment sale in EventLink Holding Company. The acquisition was made by Serata Capital Partners, an Austin-based private equity firm, along with Paceline Equity Partners, a Dallas investment manager. This strategic move highlights the evolving landscape of experiential marketing.

EventLink’s Transformation

Headquartered in Sterling Heights, Michigan, EventLink has established itself as a prominent player in providing execution and activation services tailored for major brands and agency partners. The company specializes in executing large-scale, complex experiential marketing programs. With a diverse clientele spanning the automotive, beverage, healthcare, travel, tourism, government, and consumer sectors, EventLink delivers activations aimed at producing high ROI and measurable results.

Since Fort Point Capital's initial investment in 2017, EventLink has undergone a significant transformation, evolving from an entrepreneur-driven business into a powerhouse in the experiential marketing industry. The firm's backing enabled EventLink to not only enhance its service offerings but also expand its operational capabilities and geographic reach.

Growth Under Fort Point Capital

Kevin Otis, CEO of EventLink, expressed gratitude towards Fort Point Capital, stating, "Fort Point Capital has been an outstanding partner for EventLink. Under their ownership, we have invested in talent throughout the organization and built out the infrastructure to support our future growth. Their support in acquiring and integrating five add-on acquisitions has added to our capability set, expanded our geographic reach, and accelerated growth in targeted industry verticals." This is a clear indication of the robust partnership that has fueled EventLink's growth trajectory.

Brooke Ablon, Partner at Fort Point and Chairman of EventLink's Board, reflected on the partnership positively, emphasizing the impressive strides EventLink has achieved. "We are very proud of our partnership with the EventLink team. Under our ownership, the Company has more than doubled its customer base while driving deeper penetration with marquee brand and agency partners. EventLink continues to set the standard for executional excellence in the experiential market category," she stated.

A Strong Foundation for the Future

Michael Duffy, a Principal at Fort Point, also acknowledged the collective efforts of the EventLink management team and employees: "We are grateful for the efforts of Kevin Otis, the entire EventLink management team, and the Company's dedicated employees. We look forward to watching the Company continue to thrive during its next chapter."

The acquisition's financial advisory was handled by BrightTower, while legal counsel to EventLink was provided by Kirkland & Ellis and Dickinson Wright.

About Fort Point Capital

Fort Point Capital stands out with its management-focused, growth-oriented approach to private equity investments, specifically targeting fragmented segments of the business services domain. Established in 2011 in Boston, the firm partners with founders and management teams to catalyze growth and enhance performance. Fort Point allocates resources to enhance team expansion, improve service offerings, and tap into new markets while supporting strategic acquisitions. Since its inception, the firm has successfully executed over 50 acquisitions, underlining its dedication to delivering lasting value to its stakeholders.

To know more about Fort Point Capital, go to fortpointcapital.com.