North Square Investments’ Red Cedar Surpasses $1 Billion in Managed Assets

North Square Investments’ Success in Asset Management



On October 20, 2025, North Square Investments, a multi-boutique investment manager, proudly announced that its fixed income subadvisor, Red Cedar Investment Management, has surpassed the significant milestone of $1 billion in assets under management (AUM) within its North Square Funds. This achievement is a testament to the growing popularity and performance of their investment strategies.

Red Cedar serves as the subadvisor for several key funds in the North Square family, including:
  • - North Square Strategic Income Fund (ADVNX), which holds approximately $621.14 million in assets as of September 30, 2025.
  • - North Square Preferred and Income Securities Fund (ORDNX), with $349.85 million in AUM.
  • - North Square Core Plus Bond Fund (STTIX), totaling $23 million.
  • - RCIM Tax-Advantaged Preferred and Income Securities ETF (QTPI), with $17.91 million.

Mark Goodwin, co-founder and CEO of North Square, attributes the considerable asset growth in particular to the strong performance of the Red Cedar-managed mutual funds ADVNX and ORDNX. According to Goodwin, the inflows into these funds are reflective of Red Cedar's expertise and skill in managing fixed-income assets, particularly within the preferred securities sector. He stated, "This strong performance confirms the capability of Red Cedar to navigate complex market conditions and provide quality investment opportunities."

In recognition of its effective management strategies, the Strategic Income Fund Class I shares earned a 5-star rating from Morningstar, ranking among the top 360 Multisector Bond funds based on risk-adjusted performance as of September 30, 2025. It achieved 4 stars for a three-year period, maintaining high ratings throughout various assessment durations. The Preferred and Income Securities Fund Class I also received stellar ratings, earning 5 stars from Morningstar among 65 Preferred Stock Funds.

John Cassady III, CFA, Managing Partner, CEO, and Co-Chief Investment Officer at Red Cedar, expressed satisfaction in this partnership with North Square. Cassady commented on their distinctive strategy that targets investments across the capital structure, aiming for better risk-adjusted returns. He noted the firm's focus on securities that show lower correlation to the broader markets has significantly contributed to their success. This approach underscores Red Cedar’s commitment to delivering high-quality, income-generating investment strategies tailored to meet client needs.

The investment strategy of the Strategic Income Fund emphasizes a diversified mix of high-quality global assets to generate robust current income with an aim to outperform the Bloomberg U.S. Aggregate Bond Index. Additionally, the North Square Preferred and Income Securities Fund focuses on total returns through current income and capital appreciation, primarily investing in preferred and debt securities alongside various income-producing instruments.

The growth in assets managed by Red Cedar highlights the firm’s success and strategic direction since its establishment in 2013. Headquartered in Grand Rapids, Michigan, with another office in Cincinnati, Ohio, Red Cedar Investment Management exemplifies a dynamic force in asset management with approximately $2.59 billion in assets under management.

As of September 30, 2025, North Square Investments boasts a total of $2.94 billion in AUM across 13 mutual funds, one closed-end fund, and one ETF. Their collaborations with distinct investment management firms, notably CS McKee and Oak Ridge Investments, contribute to collective assets totaling an impressive $16.68 billion.

In conclusion, the remarkable milestone achieved by North Square's Red Cedar Investment Management reflects not only its growth trajectory but also the confidence investors have in their methodologies. Through a combination of strategic investment practices and performance-driven results, North Square continues to solidify its position in the competitive landscape of asset management.

For more information about North Square Investments and their latest performance results, visit northsquareinvest.com.

Topics Financial Services & Investing)

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