#POLA #Wrinkle Shot #Anti-Wrinkle Serum

POLA's Award-Winning Wrinkle Shot Medical Serum Duo

In a notable recognition of innovative advertising, POLA's latest anti-wrinkle serum, the Wrinkle Shot Medical Serum Duo, won the Excellent Works Award in the Space Production category at the 2025 Transport Advertising Grand Prix hosted by JR East Planning. The award not only highlights the product's prowess but also the creativity involved in its promotional campaign, which captivated audiences across Japan.

Launched on January 1, 2025, this potent serum specifically targets wrinkles, thanks to its active ingredient, Neilone®. This component penetrates deep into the skin, effectively combating a protein called neutrophil elastase, which contributes to wrinkle formation. By inhibiting this enzyme, Neilone® helps to maintain the integrity of dermal collagen, enhancing skin's elasticity and smoothness, thereby visibly reducing wrinkles.

The advertising campaign was strategically placed in Shinjuku Wall 456 Premium, from January 13 to 19, 2025. It creatively invites viewers to explore the mysterious and beautiful world that lies beneath the skin's surface as part of the Wrinkle Shot narrative. The campaign's theme of **