James Avery Artisan Jewelry Unveils First Store in Tennessee at West Town Mall

James Avery Artisan Jewelry Expands to Tennessee



James Avery Artisan Jewelry, a cherished family-owned brand renowned for its exquisite craftsmanship, has proudly opened its first-ever store in Tennessee. This new retail location is situated in the bustling West Town Mall in Knoxville, marking a significant milestone in the brand's expansion strategy, which now encompasses six states and totals 135 stores across the nation.

Founded in 1954 in the picturesque Texas Hill Country, James Avery has become synonymous with quality and tradition. With over 600 unique charm designs, the brand believes in celebrating life's special moments and values through beautifully crafted jewelry made primarily from sterling silver and 14K gold. Each piece is lovingly termed as Crafted with Heart™, a testament to the artistry and care that goes into their creation.

A New Chapter in Knoxville



As part of its launch in Knoxville, the store is introducing the community to its beloved annual Charm Event. This time-honored tradition allows customers to buy two charms to receive a free charm holder (valued up to $79), inviting both seasoned collectors and newcomers to explore the charm collection. The event runs from July 7 through August 4, providing a perfect opportunity to build or enhance charm collections.

Karina Dolgin, Chief Product and Revenue Officer at James Avery, expressed excitement about the brand's growth outside Texas, stating, “We continue to see strong growth outside of Texas on JamesAvery.com, allowing us to connect meaningfully with new customers.” With a dedicated following, the brand looks forward to bringing its artisan-quality designs to the enthusiastic folks in Tennessee.

The store's debut has elicited a warm response within the local community; social media influencers, including Katie Clark, Heather Coates, and Todd Kelly Jr., visited for an exclusive preview and shared their experiences with followers. This enthusiastic reception underscores the emotional connections customers have with James Avery jewelry, often symbolizing personal stories and milestones.

Store Details and Shopping Options



James Avery's Knoxville store is open to welcome customers at:
7600 Kingston Pike, Suite 1142, Knoxville, TN 37919
Operating hours are as follows:
  • - Monday to Thursday: 10 a.m. - 8 p.m.
  • - Friday to Saturday: 10 a.m. - 9 p.m.
  • - Sunday: 12 p.m. - 6 p.m.

In addition to in-store shopping, customers have the convenience of Buy Online, Pick Up In Store, along with online purchases at JamesAvery.com.

Commitment to Quality Craftsmanship



James Avery is not just a jewelry retailer; it’s a brand that symbolizes connections, memories, and life’s pivotal moments. With 90% of its jewelry crafted in Texas, their commitment to quality is foundational. The brand works with the finest materials sourced globally, ensuring each piece is as durable as it is beautiful.

Emphasizing the importance of community, Carol Lee, the store manager in Knoxville, shared, “It’s an honor to continue the legacy of James Avery here in Tennessee. We can’t wait to help guests find pieces they will cherish.” This sentiment resonates with the brand's mission to provide not just jewelry, but personal reminders of life's journey.

Follow James Avery Online



For those eager to stay updated on new releases, trends, and behind-the-scenes content, James Avery can be followed on various social media platforms, including Facebook, Instagram, Twitter, and TikTok. As the brand continues to grow and flourish, it remains ever-committed to the idea of jewelry that tells a story.

In conclusion, the opening of the Knoxville store is not just another addition to the James Avery family; it is a celebration of craftsmanship, community, and the cherished memories that jewelry can represent for individuals and families alike.

Topics Consumer Products & Retail)

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