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Ring in 2026 with Limited Edition Ebi Tsukemen

As 2026 approaches, culinary enthusiasts are gearing up for a delicious celebration, and what better way to welcome the New Year than with a bowl of limited edition Ebi Tsukemen from Rokurinsha? From January 1, 2026, this highly anticipated dish will be available, promising an exquisite experience that elevates the beloved Japanese noodle dish to new heights.

Rokurinsha: A Vanguard of Tsukemen

Founded by Matsufuji Foods Co., Ltd., Rokurinsha has positioned itself as a leader in the tsukemen scene, renowned for its rich broth paired with thick, chewy noodles. With locations in Tokyo's prominent areas such as Tokyo Ramen Street and Ueno, Rokurinsha has been a pillar of Japan's noodle culture since its inception, consistently attracting long lines of eager fans. This year, they are excited to introduce the Ebi Tsukemen, well-loved from past releases, now refined for an even more delightful taste.

Experience the Amplified Ebi Flavor

The star of the show this season is undoubtedly the Ebi Tsukemen, which has undergone remarkable enhancements for a truly decadent dish. Leveraging extensive flavor profiles, the chefs have developed an aromatic oil condensed with an abundance of shrimp essence, amplifying the dish's unique taste. The first slurp promises an explosion of shrimp flavor that sets this year's offering apart from previous iterations, aiming for a balanced richness that is both comforting and satisfying.

Sibling Brands Join the Celebration

Adding to the excitement, Rokurinsha's sister brands, Jinenjo and Shasurin, will also present their own distinctive Ebi Tsukemen, showcasing unique interpretations of this festive dish. Consumers will have the opportunity to experience different yet equally tantalizing takes on this beloved noodle dish.

Launch Details

The Ebi Tsukemen will be available at various brand locations with varying launch dates and prices. Here are the specifics:

• - Rokurinsha

- Product: Ebi Tsukemen
- Price: ¥1,090 (incl. tax)
- Availability: From January 1, 2026
- Stores: All Rokurinsha locations (excluding Haneda Airport)

• - Jinenjo

- Product: Ebi Tsukemen
- Price: ¥1,030 (incl. tax)
- Availability: From January 1, 2026
- Stores: All Jinenjo locations

• - Shasurin

- Product: Ebi Tsukemen
- Price: ¥890 (incl. tax)
- Availability: From January 5, 2026
- Stores: All Shasurin locations

Please note that although Shasurin offers a delicious Ebi Tsukemen, its availability starts later, on January 5, 2026.

Company Overview

Matsufuji Foods Co., Ltd.

• - Headquarters: 2-2-5 Uchikanda, Chiyoda-ku, Tokyo
• - CEO: Kazushige Takeda
• - Founded: April 18, 2005
• - Established: November 2008
• - Business Focus: Restaurant operations and food manufacturing/distribution
• - Brands: Rokurinsha, Shasurin, Tokyo Tsukemen Kurin, Junk Garage, Tanmen Tonari, Jinenjo

For inquiries, visit the company website or check out their online shop.