Smarty Launches US Business Data
Smarty, a prominent provider in the field of address intelligence, announced the launch of its US Business Data product, designed to revolutionize how businesses handle location-specific information related to companies. This new API-driven service enables organizations to automate the process of business data research, easing the burden of manual effort traditionally required to glean insights from verified addresses.
The core of the US Business Data offering lies in its capacity to merge verified address information with detailed firmographic data, which includes crucial details about a company’s identity, industry sector, growth metrics, risk profile, and ownership structure. This amalgamation allows users to quickly ascertain not just the addresses they are targeting, but also the businesses operating from those locations and the potential implications for their own operations.
Streamlined Research with Advanced Technology
Many companies struggle to efficiently research businesses linked to specific addresses, often resorting to inconsistent manual methods that can become tedious and unscalable. Smarty’s US Business Data simplifies this task with a highly accessible API. By linking pertinent business information directly to verified addresses, users can quickly identify the operational characteristics of a location, which supports more informed decision-making.
The product delivers over 200 different fields of data related to any verified location, enabling users to discern and categorize businesses effectively. With key features such as:
- - Business identity: Including company name, type, and operational status along with NAICS and SIC codes.
- - Contact information: Such as phone numbers, URLs, email addresses, social media links, and operating hours.
- - Geolocation particulars: Including latitude, longitude, and precision indicators.
- - Company relationships: Details regarding headquarters, sub-offices, and corporate structures, assisting in determining the business's standing in the industry.
Applicability Across Industries
The US Business Data product has broad applications across various sectors. For instance, insurance companies can leverage this data for accurate risk classification and to streamline application processes. Fintech organizations benefit from it by enhancing Know Your Business (KYB) and compliance checks. Additionally, healthcare providers can improve their records related to facilities and practitioners, ensuring reliable information at their fingertips.
According to Brent Francom, Director of Product Management at Smarty, “The key challenge is not only finding relevant business information but doing so consistently. By integrating a solution that connects this data with verified addresses, we minimize the need for manual research, significantly boosting operational efficiency. Without US Business Data, many teams resort to searching for information on Google and cross-referencing details by hand, which is both time-consuming and prone to errors.”
Enhanced Integration and Functionality
The US Business Data integrates seamlessly through Smarty's cloud-based US Enrichment API. This capability allows users to scale their addition of business identity and firmographic details, enhancing various business activities including application intake, compliance checks, underwriting, CRM updates, and more efficient routing processes.
Brent further emphasized, “Our data assists teams in onboarding vendors, classifying commercial risk levels, maintaining accurate provider records, and ultimately reducing the frequency of failed deliveries.” This new offering is seen as a significant expansion of Smarty's existing address intelligence capabilities. It not only enhances core functions like address verification and geocoding but also broadens the company's suite of tools into the realm of detailed business data and profiling.
US Business Data is accessible through Smarty’s US Enrichment API, with flexible pricing based on the volume of requests, making it an adaptable solution for businesses of all sizes.
About Smarty
Smarty processes billions of addresses each day, providing effective location intelligence solutions that simplify various aspects of address handling. With a diverse clientele ranging from small businesses to Fortune 500 companies, Smarty’s cloud-based APIs and powerful integrations tackle critical location-based challenges effectively. To learn more about their innovative offerings, visit
smarty.com.