Cherokee Nation Businesses Revolutionizes Recruitment with Oracle's AI Technology

Cherokee Nation Businesses Revolutionizes Recruitment

Cherokee Nation Businesses (CNB), the holding company for the Cherokee Nation, the largest Native American tribe in the United States, has embraced state-of-the-art AI technology from Oracle to transform its recruitment process. With a workforce exceeding 10,000 employees engaged in various sectors such as hospitality, healthcare, technology, and government contracting, the need for a more efficient and effective recruiting solution has never been more critical.

In a bid to enhance human resources (HR) operations, CNB has implemented Oracle Fusion Cloud Human Capital Management (HCM). This integration aims to optimize hiring procedures while supporting the evolving needs of the business. The robust capabilities of Oracle's AI technology allow CNB to attract talent more efficiently and deliver a superior candidate experience.

Julie Schnepel, the HR systems manager at CNB, emphasized the significance of these new technologies, stating, "AI has become essential in helping us identify and engage the right candidates faster." The embedded generative and agentic AI features of Oracle's recruitment tools have automated numerous repetitive tasks, thereby allowing HR teams to focus on strategic activities that can lead to improved organizational outcomes.

Additionally, CNB has integrated AI tools that personalize candidate communication. This AI-driven candidate messaging assistant can save recruiters between 30 to 45 minutes each day, totaling nearly four hours weekly, which significantly reduces the time expended on outreach efforts. Furthermore, since the deployment of these AI features, CNB has generated close to 200,000 personalized job fit assessments, enabling prospective candidates to discover roles that suit their skills and qualifications while helping the company fill positions more expediently.

Recognizing the innovative application of AI within its operations, CNB received the prestigious "GenAI Applications Innovation Award for North America" during the 2025 Oracle Excellence Awards. This accolade celebrates organizations that utilize generative AI in Oracle Fusion Cloud Applications to address real-world challenges and deliver measurable results.

In today's highly competitive job market, the ability to attract and retain top talent is paramount. Nagaraj Nadendla, Oracle's Senior Vice President of Product Development, pointed out the impressive impact of CNB's AI-driven recruitment approach, saying, "Cherokee Nation Businesses is a powerful example of how forward-thinking employers are utilizing AI to redefine recruitment and enhance the candidate experience."

Oracle Fusion Cloud HCM is designed to streamline all HR processes from hiring through to retirement. By connecting various data points—people, work, and skills—on a unified platform, HR teams access real-time data which aids in crafting effective people strategies. The AI integration within this platform acts as a consultant for analyzing workforce data and refining HR processes, thus improving overall business operations.

As CNB continues in its mission to bolster economic development and job creation for the Cherokee people, the successful utilization of Oracle's AI technology marks a significant step toward operational excellence. With a commitment to providing new opportunities for generations of Cherokees, CNB sets a benchmark in recruitment effectiveness, fostering lasting community growth.

More information about Oracle's Cloud HCM applications can be found on Oracle's website.

About Cherokee Nation Businesses

Cherokee Nation Businesses is the largest tribally owned holding company in the U.S., managing a diverse portfolio across various sectors including hospitality, healthcare, technology, and government services. With over 10,000 employees, CNB dedicates itself to economic growth, job creation, and revenue generation aimed at enhancing the quality of life for Cherokee citizens.

About Oracle

Oracle is a leading provider of integrated applications and secure, autonomous infrastructure within the Oracle Cloud. For more insights about Oracle, please visit their official website.