#Japan #Tokyo # #Wonderfy #THE TIME #Shink Think

Wonderfy's Innovative Collaboration with TBS at the AKASAKA Festival 2026

Wonderfy Inc., headquartered in Chiyoda, Tokyo, specializes in educational apps that promote critical thinking. From March 20 to 22, 2026, the company partnered with TBS Holdings for the "AKASAKA Play! Learn! Festival 2026," hosting an interactive puzzle booth titled "BRAIN SHAKI THE TIME, Puzzle".

Engaging Activities for Families

This year marked the festival's third iteration, themed "Exciting Learning Adventures for Families." It provided an enriching experience where children could learn while having fun during the spring break. The booth offered a real-life experience of the popular segment from the morning show "THE TIME," allowing attendees to engage their minds and bodies in solving puzzles.

Exciting Giant Blocks

At the booth, kids delighted in a unique puzzle themed around Shimaenaga-chan, the show's mascot. They used large blocks, roughly their size, to create art that resembled Shimaenaga-chan's nest. With vibrant yellow and blue blocks reflecting the show's colors, participants collaborated as friends or family, stacking the blocks according to illustrations. This design incorporated physical activity, helping to foster creativity and sparks of insight in a playful manner.

As children immersed themselves in the activity, exclamations of "That's not right! Oh, I got it!" filled the air, culminating in joyous high-fives upon completion of their creations.

Engaging Wait Times

To further enhance the experience, the booth also featured thought-provoking quizzes accessible via smartphones. Wonderfy was responsible for providing the quiz questions, tailored separately for preschoolers and elementary school students. After answering, participants received trivia related to "THE TIME," reinforcing the show's theme and offering a delightful way for guests to exercise their cognitive skills while waiting.

Insights from the Development Team

Hiroaki Okubo, content director at Wonderfy and director of the "BRAIN SHAKI THE TIME, Puzzle," expressed their gratitude for collaborating with such a beloved program. The partnership originated from past contributions to quiz specials with TBS. The team aimed to recreate the charm of the show's quiz segments into an engaging, real-world setting.

Okubo stressed that the focus was not merely on knowledge but on creating an experience that involved full-bodied engagement in the format of edutainment. The process involved teamwork to assemble large blocks and discover answers, emphasizing the joyful realization of achievement when puzzles were solved.

About "Shink Think"

"Shink Think" is an educational app developed by Wonderfy that aims to stimulate children's natural intellectual curiosity. The app covers essential areas for fostering critical thinking—including spatial recognition, logical reasoning, and numerical processing—since its release in 2016. It's been downloaded by over 3.5 million users globally by December 2025 and has received accolades such as the Google App Award and the Kids Design Award.

Introducing "Wonder Box"

Launched in April 2020, the "Wonder Box" service blends digital and analog methods to cultivate children’s thinking and creativity at home. Targeted at ages 4 to 10, it offers interactive materials in programming, art, and various games, receiving several awards for design and quality.

Stay Connected

Wonderfy continues to share valuable resources through its YouTube channel, "Wonderfy TV," featuring educational videos that inspire exploration in thinking and creativity.

Meet Wonderfy Inc.

With its commitment to enhancing the educational landscape, Wonderfy develops products such as the "Wonder Box" and the widely loved app "Shink Think." They employ their expertise in early childhood education and universal design to forge partnerships that spark new forms of intellectual excitement for children worldwide.

For more information, please visit Wonderfy's official site.

For media inquiries, contact the Wonderfy Inc. PR team at [email protected].