#London #United Kingdom #Insurtech #Sapiens #Kellen Petersen

Sapiens International Corporation Strengthens Its Position in the Americas

Sapiens International Corporation N.V., a trailblazer in AI-centric software for the insurance sector, has made a significant move to enhance its growth strategy in the Americas by appointing Kellen Petersen as Executive Vice President of Sales for the region. With over 15 years of extensive experience in personal computing and enterprise technology, Petersen's hire comes at a strategic juncture for Sapiens as it broadens its offerings and fortifies its market presence.

The Strategic Appointment

Kellen Petersen joins Sapiens with a robust background in building successful sales teams and a proven history of driving revenue. His prior role as Executive Vice President and Global Head of Sales at KatRisk allowed him to oversee comprehensive sales operations, emphasizing customer retention and launching new products. His impressive career continues with significant influence positions, including a role at Swiss Re as Vice President of Risk Data Solutions, where he fostered revenue growth in the U.S. and Canada.

Petersen's decision to join Sapiens aligns with the company's accelerated strategic initiatives, further bolstered by a recent minority investment from a subsidiary of the Abu Dhabi Investment Authority (ADIA), along with the introduction of their innovative Insurance Agentification program and the unveiling of their AI Customer Experience Lab based in Holborn, London.

In his new role, Petersen will spearhead sales across the entire Americas region, taking charge of revenue growth and the execution of go-to-market strategies. His primary focus will be establishing a cohesive sales and pre-sales organization that ensures seamless coordination from initial pipeline creation all the way through to closing deals.

Addressing Industry Challenges

Petersen's tenure arrives at a time when North American insurers face pressing challenges to modernize core operations rather than merely adding new layers of AI to existing legacy systems. He emphasizes that many vendors offer isolated point solutions while highlighting Sapiens' unique capability to replatform insurers comprehensively, allowing for a more integrated approach to adopting advanced technologies.

"North American insurers are under real pressure to modernize core operations—not just bolt AI onto legacy systems. Most vendors sell point solutions. Sapiens is one of the few that can replatform an insurer end-to-end and layer agentic capability on top of that foundation. That's a different conversation, and it's the one I want to be having," said Petersen, outlining his vision for the newly expanded role and his intention to reshape industry conversations.

Sapiens' Vision and Leadership

Sapiens aims to deliver innovative, compliant, and efficient solutions to the insurance industry through their SaaS-based platforms. The company prides itself on transforming real-time data and human insight into precise actions that enhance operations across various aspects of insurance, including policy management, underwriting, claims, reinsurance, and compliance. Hosting over 600 insurers across more than 30 countries, Sapiens leverages its deep industry expertise to cultivate long-lasting partnerships and ensure successful transformation from initial implementation to ongoing modernization.

Headquartered in London, Sapiens serves a diverse clientele that spans property, casualty, life, reinsurance, and specialty lines, including workers' compensation strategies, backed by a dedicated network across North America, Europe, Asia Pacific, and the Middle East, including its foundational roots in Israel.

Petersen will report directly to Chief Revenue Officer James Hannay, marking an exciting new chapter not only for his career but also for Sapiens as it positions itself to capture more market share and enhance its innovative approach to insurtech.