#Japan #Nagano #Yawataya Isogoro #Parks and Areas

Exciting Autumn Shichimi Festival Awaits

The organizational team at East Nippon Expressway Company, headquartered in Minato, Tokyo, is thrilled to announce the collaboration with Yawataya Isogoro from Nagano City for the much-anticipated Autumn Shichimi Festival 2025. This event will take place across various service areas (SA) and parking areas (PA) along the expressways. After a fantastic turnout last year, we are all set to celebrate this yearly festivity which highlights the flavors of Shichimi, a traditional seven-spice blend that has become a staple in the region's culinary culture.

From October 1 to November 30, 2025, selected SA and PA locations will be hosting this festival, offering visitors an opportunity to indulge in Shichimi products and unique offerings.

Special Promotions

Guests who purchase two or more items related to Yawataya Isogoro will receive a complimentary Shichimi Pouch Set, including five exciting spice variations. This limited-time promotion is designed to enhance every meal during the autumn season.

In addition to the fun promotions, the festival will also introduce a highway-exclusive anniversary tin featuring the popular BIRD EYE product from Yawataya Isogoro, crafted specially for this festival. These tins will be available in limited quantities, ensuring that visitors can take home a unique piece of this collaboration.

Participating Service Areas

The festival is set to unfold at a variety of highly frequented locations, including:

• - Joshinetsu Expressway’s Yokokawa SA (both directions)
• - Sakudaira PA (both directions)
• - Tobuyunomaru SA (both directions)
• - Matsushiro PA (both directions)
• - Obuse PA (both directions)
• - Chikuma River Sakaki PA (both directions)
• - Nagano Expressway’s Obasute SA (both directions)
• - Kanetsu Expressway’s Pasar Miyoshi (uphill)
• - Takazawa SA (uphill)
• - Kamisato SA (both directions)
• - Akagi Kogen SA (uphill)
• - Tohoku Expressway’s Kamikawachi SA (uphill)
• - Sano SA (uphill)
• - Nasukogen SA (both directions)
• - Ken-O Expressway’s Shobu PA (consolidated)

In total, 24 service areas across major expressways will feature this vibrant celebration.

A Culinary Experience

Beyond our special promotions and exclusive products, participating areas will also offer a variety of food and souvenir items that perfectly complement Shichimi. Get ready to experience the harmonious blend of culture and flavor that Nagano has to offer in this delightful service area festival.

For more information about the festival and to explore our offerings in detail, please visit Drive Plaza. Don't miss out on this unique culinary adventure and the chance to bring home delightful spices that can transform your meals!

Mark your calendars and get ready to embark on a flavorful journey this autumn!