Matcha vs Hojicha: The Winter Tea Showdown at Share Cafe

Matcha vs Hojicha: The Winter Tea Showdown

As the winter season descends, Share Cafe by Anique is set to host an exhilarating duel between two iconic Japanese teas: Matcha and Hojicha. This event, aptly named “Matcha vs Hojicha – The Winter Tea Showdown”, invites tea lovers and winter enthusiasts alike to indulge in a unique tasting experience at their special Harajuku location. The holiday ambiance coupled with a limited winter edition menu ensures an unforgettable encounter for all.

Located in the bustling area of Harajuku, Share Cafe artfully combines food and pop culture, creating an immersive experience for guests. The showdown between the deep green depths of Matcha and the roasted aroma of Hojicha promises to showcase the vibrant essence of Japanese teas. Featuring the hashtags #TeamMatcha and #TeamHojicha, guests are encouraged to pick their favorite as they savor the flavors of winter.

The Tea Duel

The burgeoning popularity of Matcha, known for its rich, umami flavor, goes head-to-head against Hojicha, which has garnered attention for its toasty, inviting profile. This seasonal event will not only tantalize the taste buds but will also warm the hearts of those in attendance with its cozy and festive atmosphere. Engage with fellow patrons as they partake in the joyous winter celebration!

Limited Winter Edition Menu

To further brighten the holiday season, Share Cafe introduces an enticing winter menu that includes four specially crafted beverages and meals:

1. Holiday Matcha Blend (¥990, tax included): This drink is reminiscent of sipping a festive Christmas cake. It combines a rich Matcha latte with creamy pistachio paste, topped with a dollop of whipped cream, white chocolate, and festive strawberry cubes for a delightful holiday treat.

2. Hojicha Latte (¥990, tax included): A robust latte made from quality Hojicha, this drink boasts an earthy sweetness complemented by warm, frothy milk, providing a soothing respite from the chilly weather.

3. Caramel Brûlée Nut (¥990, tax included): An indulgent dessert featuring crispy fried bread filled with custard cream, topped with a caramelized surface, bringing a delightful crunch from an assortment of nuts and harmonious melted cream.

4. Creamy Croquette (¥990, tax included): A savory option that pairs crispy fried dough with a luscious cream croquette. It’s filled with a smooth egg salad and tangy tomato sauce, making for a hearty winter lunch.

Event Details

- Event Duration: From November 21, 2025, while supplies last.
- Location: Share Cafe Harakado (6th Floor of Tokyu Plaza Harajuku, 6-31-21 Jingumae, Shibuya-ku, Tokyo)
- Hours: Open daily from 11:00 AM to 11:00 PM (operating hours may vary according to Tokyu Plaza).

About Share Cafe

Share Cafe, established by Anique Co., Ltd., represents an innovative blend of pop culture and culinary experiences. Initially opened in 2022 in Kurume, Fukuoka, the café quickly gained popularity and expanded to offer even more engaging content in its Harajuku location, including specialty Matcha items sourced from the historic Hamasaen. Each visit offers new discoveries and excitement, thanks to exclusive merchandise collaborations with beloved anime characters.

Anique Co., Ltd.

Anique Co., Ltd. is dedicated to merging digital innovation with real-world experiences, creating new value for characters and franchises. With a mission to inspire the world through creative collaboration across digital and physical realms, they partner with over 20 prominent content holders, producing official merchandise and organizing events that captivate fans of anime, games, and more.