#Japan #Tokyo #Black Thunder #Duo #Fishing

A Unique Collaboration: Black Thunder Lure

On April 9, 2026, fishing enthusiasts will find a brand new offering in local tackle shops: the Black Thunder Lure. This unique product is a collaborative effort between Yuraku Confectionery Co., Ltd., based in Kodaira, Tokyo, and the tackle manufacturer DUO, located in Yaizu, Shizuoka. The Black Thunder Lure is inspired by the popular Black Thunder chocolate bar and aims to provide anglers with an easy and delicious energy boost during their fishing adventures.

A Record-Setting Debut at Fishing Fest 2026

In January, the Black Thunder Lure made a splash at the Fishing Fest 2026 held in Yokohama, where it was available for purchase ahead of its official release. Initially, 100 units were available each day for three days. To everyone's surprise, the lures sold out within just 10 minutes each day, garnering significant attention and excitement among attendees. This overwhelming response highlighted the product's appeal and innovative concept of combining fishing and a beloved snack.

The Idea Behind the Black Thunder Lure

The concept for the Black Thunder Lure arose from a desire to offer anglers a convenient snack option that can be enjoyed between casting lines. The goal was to create a product that not only serves as a delicious energy source but also embodies the essence of fishing. With the lure's portable design, anglers can easily snack on Black Thunder while keeping one hand free to fish.

As a celebration of the official launch, a special campaign will be hosted on X (formerly Twitter), where participants have the chance to win both the Black Thunder Lure and a box of Black Thunder—20 bars in total—by engaging in social media activities.

Campaign Details

• - Start Date: April 9 (Thursday) at 12:00 PM
• - End Date: April 11 (Saturday) at 11:59 PM
• - Prizes: One Black Thunder Lure and one box of Black Thunder (20 bars) for 10 winners each day (total of 30 winners)
• - How to Enter: Follow the official Black Thunder account on X (@Black_Thunder_); quote retweet the campaign post with the hashtag #釣りのおともにブラックサンダー.

A Snack for Focused Fishing

The Black Thunder Lure is not just a fun product; it represents a new way to enjoy the beloved Black Thunder snack in the context of fishing. Created with insights from DUO and the innovative design company Kayac, the lure took nine months to develop, focusing on both performance and visual appeal. The result is a lure that promises to not only attract fish but also brings joy to those who use it.

The Three Key Features of the Black Thunder Lure

The creative team behind the lure emphasizes the importance of energy replenishment during fishing. Here are three key features that highlight why the Black Thunder Lure stands out:

1. Textural Delight: The lure captures the overwhelmingly crunchy texture of Black Thunder, mirroring its irresistible chocolatey sweetness. This ensures that while fishing, an angler can recharge with a delightful snack.
2. Convenience: Designed for one-handed use, the Black Thunder Lure allows anglers to snack without missing opportunities when fish are biting. It’s all about keeping the fishing momentum going!
3. Mood Booster: Even during slow fishing days, a quick bite of Black Thunder can uplift spirits and refocus energies. It’s an essential companion for any angler.

Product Specifications

• - Product Name: Black Thunder Lure
• - Price: 2,400 JPY (tax included)
• - Specifications: Type - Floating, Weight - 17g, Length - 75mm, Range - 0~1.4m, Hook Size - #5
• - Release Date: April 9, 2026 (limited quantity)
• - Availability: Local tackle shops (availability may vary)

A Sweet Legacy

Black Thunder, introduced in 1994, remains a favorite among snack lovers for its unique crunch and delicious taste. Yuraku Confectionery aims to bring joy with affordable, tasty treats, and the new Black Thunder Lure embodies this philosophy, combining the joy of eating with the passion for fishing.

For more information on Black Thunder and its latest offerings, visit their official website or follow them on social media platforms: