#Japan #Osaka #YOLU #Daisuke Ono #Relaxing Aroma

YOLU Unveils New Fabric Softener Ad Featuring Daisuke Ono

In a notable move to enhance nighttime routines, YOLU, a night care beauty brand by I-ne Co., Ltd. based in Osaka, has officially launched its new advertisement for its first fabric softener product, Relaxing Night Aroma Fabric Softener. The campaign, titled “Birth of the Night Drying Softener,” will start airing on September 14, 2026. This ad marks the brand's debut in the fabric softener market and features esteemed voice actor Daisuke Ono for his first narration in this category. With his calming voice, Ono aims to transform the often tedious evening laundry tasks into moments of relaxation.

A Soothing Narrative Experience

The heart of this new CM focuses on the feelings of dread surrounding nighttime laundry, which many people can relate to. The advertisement opens with a scene of a woman feeling slightly melancholic as she stares at her laundry after a long day of work and chores. This is followed by Ono’s gentle prompt, “Is nighttime laundry a burden?” as viewers are drawn into the tranquil atmosphere of the evening home, filled with the remnants of daily life.

YOLU’s Relaxing Night Aroma Fabric Softener serves as the remedy to lift the mood, as its delightful scent permeates the space. The narrative beautifully showcases a transition where the somber time spent hanging laundry gradually transforms into a comforting moment, leading to a peaceful bedtime experience. Ono’s nurturing voice conveys an essence of calm, promoting the softener's ability to create a serene nighttime sanctuary for those dealing with busy schedules.

Concept & Voice Selection

The CM highlights the everyday struggle of “feeling gloomy about the laundry left to do at the end of the day.” It depicts how the exquisite aroma from YOLU's fabric softener can redefine laundry time into a precious “me-time” of relaxation. The production team intentionally chose Daisuke Ono for his reputation for having a voice that soothes and heals, hoping that listeners would find peace in his narration after hectic day.

Ono has a wealth of experience in projects related to sleep, making him the perfect fit for this campaign. His rich and comforting tones offer an auditory escape, providing listeners with a unique relaxing experience beyond a mere product advertisement.

Recording Insights: Joyous Moments and A Blissful Atmosphere

During the recording, the atmosphere was filled with enthusiasm as Ono first greeted everyone with warmth, immediately aligning with the campaign's theme of night-time serenity. Surprisingly, he revealed that he has used YOLU products previously, which created a sense of camaraderie in the studio.

When he began recording, his first voice projected an overwhelming allure, prompting spontaneous applause from the staff. The director praised his ability to “put listeners to sleep with his voice,” demonstrating its incredibly soothing nature. The engaging aura ignited by Ono's personability made the recording process enjoyable and memorable for everyone involved.

Daisuke Ono: A Profile of a Versatile Voice Actor

Daisuke Ono, born on May 4 in Kochi Prefecture, gained fame for his role as Itsuki Koizumi in the anime The Melancholy of Haruhi Suzumiya in 2006. His recent noteworthy performances include characters from the JoJo’s Bizarre Adventure series (Jotaro Kujo), Space Battleship Yamato 2205 (Shinobu Kodai), and Attack on Titan (Erwin Smith), along with numerous other roles across anime and live-action projects. In 2010, he was appointed as a tourism ambassador for his hometown of Kochi and continues to promote it through various initiatives.

Details of the New CM

• - Title: “Birth of the Night Drying Softener”
• - Narration: Daisuke Ono
• - Launch Date: September 14, 2026
• - Airing Regions: Nationwide, excluding certain areas
• - Duration: 15 seconds
• - Watch the CM: YouTube Link

Product Highlights

YOLU's Relaxing Night Aroma Fabric Softener is designed to turn the dreary task of nighttime laundry into a fragrant, calming experience with its night drying features. The unique formula features natural essential oils that create a relaxing ambiance every time you do laundry.

1. Scent Satisfaction: Reported 92.6% satisfaction based on a survey conducted in March 2026, highlighting the softener's aromatic benefits.
2. Sweet Dreams Supported: The inclusion of functional fragrance components allows for continuous fragrance from the time you dry your laundry until you wake up, ensuring a lovely scent throughout.
3. Effective Odor Control: With enhanced antibacterial properties and two types of deodorizing agents, it effectively combats any unpleasant odors, even with indoor drying.

Available in two variants: White Peach & Chamomile and Cassis & Bergamot, each priced at 899 yen (tax included) for a 500mL bottle.

For more information:

• - YOLU Official Website: YOLU
• - Instagram: YOLU Instagram
• - Twitter/X: YOLU X