CeraVe Celebrates 20 Years with a Giant Gift in Six Cities as a Special Treat

CeraVe's 20-Year Celebration Tour: A Giant Gift for Fans



CeraVe, the leading dermatologist-recommended skincare brand in the U.S, is hitting the road this summer to celebrate a remarkable milestone—its 20th birthday! From July through September, the brand will tour six cities, bringing with it a larger-than-life gift box that allows loyalists to delve into two decades of skincare innovation and celebrate the brand's journey.

A Journey Through 20 Years of Skincare Science



The 20 Years of CeraVe Tour invites fans and skincare enthusiasts to experience an interactive journey highlighting the brand's trailblazing milestones. Guests can look forward to a vibrant atmosphere filled with disco balls, colorful streamers, and a giant birthday cake that encapsulates the essence of CeraVe’s fun yet educational approach to skincare. This immersive experience will showcase how CeraVe evolved from a humble lineup of three products to a household name boasting over 70 formulations geared towards restoring and maintaining healthy skin.

As part of the celebratory tour, attendees will have access to exciting branded merchandise, product giveaways, and exhilarating photo opportunities. Moreover, special guests, including local dermatologists, will be present to offer on-site consultations and personal skincare advice, ensuring that everyone leaves with valuable insights.

Joining the festivities is CeraVe's new mascot, Sarah V, who humorously reigns as the “GOATED” figure representing the brand’s beloved products. The tour promises not just an educational experience, but also the chance to make lasting memories with friends and fellow brand aficionados.

Where to Celebrate



The bustling festivities will unfold in the following locations:
  • - Chicago, IL: Pioneer Court on July 29 from 11 a.m. to 6 p.m.
  • - San Francisco, CA: Bay Street Emeryville on August 10 from 11 a.m. to 6 p.m.
  • - Riverton, UT: Mountain View Village on August 17 from 11 a.m. to 5 p.m.
  • - Ann Arbor, MI: On August 23 from 12 p.m. to 10 p.m. and August 24 from 12 p.m. to 8 p.m.
  • - Tallahassee, FL: On August 30 from 10 a.m. to 3:30 p.m.
  • - Asbury Park, NJ: Sea.Hear.Now Festival on September 13 and 14 from 12 p.m. to 8 p.m.

Esther García, General Manager of CeraVe U.S, shared, “For the past 20 years, CeraVe has consistently delivered skin barrier-supporting products developed with dermatologists that are both affordable and accessible. As we celebrate this incredible milestone, we're thrilled to connect with our brand loyalists who have been an integral part of our journey, while also welcoming new fans to join us in this exciting upcoming chapter.”

This momentous celebration marks not only a look into the past but also sets a dynamic tone for the future of CeraVe. Whether you're a die-hard fan or just curious about their acclaimed products, this is an event not to be missed! For further details, fans can check out CeraVe.com and follow them on Instagram, TikTok, and Facebook for the latest updates and behind-the-scenes content.

Key Takeaway



CeraVe continues to revolutionize skincare with a mission to provide therapeutic solutions for all while ensuring that their products remain both effective and accessible. The 20 Years of CeraVe Tour is a delightful way to celebrate this legacy and engage with the community that has supported the brand all these years. Don’t miss out on your chance to be part of this iconic journey—join CeraVe and discover the magic that lies within its celebration of skincare excellence!

Topics Consumer Products & Retail)

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