#Japan #Xiaomi #AEON Mall #Tsurumi #Leica Leitzphone

Xiaomi Store's Grand Opening in Kansai

On March 7, 2026, Xiaomi Corporation celebrated the grand opening of its first store in the Kansai region, located at Aeon Mall Tsurumi Green Space. This significant event marks a milestone for Xiaomi, which has been expanding its footprint in Japan since its entry into the market. The opening ceremony was attended by numerous media representatives and fans, creating an exciting atmosphere to celebrate this new addition to the region.

About the New Store

The Xiaomi Store at Aeon Mall Tsurumi Green Space features a sleek design consistent with Xiaomi's brand identity, similar to the five existing stores in the Kanto area. The store boasts more than 200 products, allowing customers to experience and purchase items that were previously only available online. Notably, the latest models such as the ‘Leica Leitzphone powered by Xiaomi’ and ‘Xiaomi 17 Ultra’ will be available for hands-on testing.

Xiaomi's mission, as stated in their partnership announcement with Aeon Mall from March of the previous year, is to deliver “smart living for everyone.” This new store is aimed at enhancing customers' lifestyles through the concept of smart homes with innovative products.

Opening Ceremony Highlights

The opening ceremony began with a warm welcome from the MC, and attendees shared in the excitement as the first Xiaomi Store in Kansai officially opened its doors. Guests included notable figures from the mall and Xiaomi officials.

Ayumi Oka, General Manager of Aeon Mall Tsurumi Green Space, expressed her enthusiasm about the new store. She remarked on the excitement of having Xiaomi's cutting-edge technology available for everyone to see and experience firsthand, particularly as the mall celebrates its 20th anniversary this year and prepares for major renovations.

Xiaomi Japan’s President, Akira Ryu, also spoke at the event. He expressed his gratitude for the warm welcome the company received from Kansai residents and highlighted the store’s diverse range of offerings, which includes not just smartphones but a wide array of smart home appliances.

Special Guests and Ribbon-Cutting Ceremony

The ceremony concluded with a grand ribbon-cutting event, featuring key figures such as Ayumi Oka, Akira Ryu, and other Xiaomi executives. The crowd erupted in applause as they celebrated this landmark occasion for the brand in the Kansai region.

Opening Campaigns

To celebrate the launch, a variety of special campaigns have been organized.

1. Shopping Campaign: Customers making purchases during the opening period can receive Xiaomi gifts based on their spending.
- On March 7, anyone purchasing an item will receive a ‘Xiaomi Notebook’.
- From March 7 to 8, spending over ¥5,000 will earn a ‘Shoulder Bag’, and over ¥10,000 will get an ‘Umbrella’.
- From March 7 to 13, customers who add Xiaomi Store’s official LINE as a friend will receive an ‘Air Cushion Smartphone Stand’.
- Note that some gifts are limited in quantity and will be given out on a first-come, first-served basis.

This opening event not only signifies Xiaomi's commitment to the Japanese market but also reflects its dedication to providing innovative and high-quality products to enhance consumers' lives.

By continuing to expand and innovate, Xiaomi aims to maintain its position as a leading player in the smart device industry.

About Xiaomi Japan

Xiaomi Corporation, established in April 2010 and publicly traded since July 9, 2018, has been at the forefront of manufacturing smart devices and home appliances powered by its Internet of Things (IoT) platform. Having entered the Japanese market in December 2019, Xiaomi Japan offers a comprehensive lineup of smartphones and IoT products, catering to various consumer needs. The brand continues to be committed to innovation and providing consumers with high-quality technology at reasonable prices. By the end of September 2025, Xiaomi aims to further enrich its ecosystem, integrating personal devices with smart home products for a seamless user experience.