#Japan #Tokyo #Wonjungyo #Love Liner #コラボアイライナー

Exciting Collaboration: Wonjungyo x Love Liner

In an exciting new partnership, Korean makeup brand Wonjungyo has teamed up with the highly acclaimed Love Liner to launch a limited edition eyeliner, the Wonjungyo Drawing Liner Short. This collaboration brings together the expertise of renowned makeup artist Won Jung Yo, celebrated for his skill in creating captivating looks. With a focus on a sheer color palette and a short brush design, this eyeliner promises precision that even makeup novices can easily master.

The Collaboration Unveiled

Starting from August 7, 2023, the new eyeliner will be available for purchase through both the official online store and select retailers across the nation. As a special treat for fans, a pop-up store named Pink Wink Lab will run from July 31 to August 7 in Nihonbashi, Tokyo, where exclusive advance sales of the collaboration item will take place. Visitors can experience various interactive content, along with limited-edition merchandise exclusive to the event.

The focal point of this collaboration is the Wonjungyo Drawing Liner Short, featuring a brush length of just 5mm. This design enhances stability, allowing for highly accurate lines that exemplify Won Jung Yo's delicate application techniques. The eyeliner's sheer color variants—Sheer Brown and Sheer Gray—are tailored to enhance natural beauty, seamlessly blending into the eye area for a fresh and effortless look.

Unique Selling Points

The Wonjungyo Drawing Liner Short stands out with features designed to deliver an outstanding makeup experience:

• - Short Brush Design: This innovative brush shape provides excellent precision without allowing the user to lose control, making it easier to define the eyes whether at the outer corners or along the lash line.
• - Sheer Color Palette: The translucent pigmentation offers a natural enhancement suitable for everyday wear, ideal for school makeup or subtle looks.
• - Exceptional Durability: The formula boasts water and smudge resistance, expertly holding its place against sweat and oils to ensure your eyeliner stays put throughout the day.
• - Skin-Friendly Composition: Easily removable with warm water, the eyeliner uses non-dyeing pigments to prevent staining the skin.
• - Fortified with Beauty Ingredients: Infused with five nourishing ingredients such as Panthenol and Hyaluronic Acid, this eyeliner not only beautifies but also nourishes the skin around the eyes.

In discussing the product, Won Jung Yo emphasized, “Unlike the bold colors usually associated with our existing eyeliners, this new collaboration is designed for natural, everyday use. The enhanced brush control allows for intricate techniques, making it simpler for anyone to apply.”

Pop-Up Store Experience

The Pink Wink Lab pop-up will not only feature the limited-edition eyeliner but will encapsulate the art of eye makeup within a unique lab-inspired setting. Visitors can purchase the collaboration products ahead of their national release and participate in fun activities like a stamp rally that rewards attendees with complimentary drinks from a special collaborating café. Fans can even enjoy delicious açaí bowls from Aubrey House situated within the pop-up venue.

Event Details:

• - Duration: July 31 - August 7, 2023
• - Hours: 11:00 AM - 8:00 PM
• - Location: 0th Hub Nihonbashi, Chuo Ward, Tokyo

Conclusion

This collaboration signifies a major moment in the cosmetics industry, merging the innovation of Wonjungyo with the beloved practicality of Love Liner. The combination of advanced product features and the fun, interactive experience at the Pink Wink Lab pop-up store makes this a can’t-miss event for makeup lovers. Be sure to add these new products to your beauty collection and immerse yourself in the delightful world of Wonjungyo and Love Liner.