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Exciting New Collaborations for Easter 2026

As Easter approaches, the PEEPS® Brand is thrilled to launch a vibrant lineup of limited-edition collaborations for the spring season. This year's collection promises to add joy and excitement to celebrations with a mix of delicious treats, stylish apparel, and creative accessories. Caitlin Servian, Brand Manager for PEEPS®, expresses enthusiasm for these new partnerships: "Each year, we look forward to finding new ways fans can celebrate with the PEEPS® Brand. This season's partners offer fun additions to bring home alongside their favorite PEEPS® Marshmallow treats."

Fresh Treats to Enjoy

Among the standout collaborations, PEEPS® and Hostess® have teamed up to create a nostalgic delight: the Hostess® PEEPS® Cupcakes. This unique treat features a Frosted Golden Cake filled with Marshmallow crème and topped with vibrant yellow icing, perfectly capturing the essence of spring and extending the PEEPS® fun beyond the Easter basket. These cupcakes will be available for a limited time at retailers nationwide.

Returning for another season, Rita's Italian Ice is reintroducing the PEEPS® Mystery Flavor Italian Ice, inviting customers to guess the flavor of this white-hued treat for a chance to win prizes. Starting March 20, this refreshing twist will be available at selected Rita's locations across the country.

Sweet Cookies and Apparel

Adding to the festive lineup, Chip City Cookies, a New York-based bakery, is launching a new PEEPS®-inspired Marshmallow-filled cookie. These sweet creations, adorned with pink and yellow sprinkles, promise to be available at all Chip City locations.

Further embracing the PEEPS® spirit, Baseball Life 101 is set to drop a limited edition collection featuring the playful graphics of the iconic brand. Fans can find these creations at BL101.com and retail locations, merging baseball lifestyle with the fun of PEEPS®.

For those looking to quench their thirst, Frost Buddy is debuting a vibrant drinkware collection inspired by PEEPS®. The lineup includes bright, colorful can coolers, bottles, and tumblers—ideal for spring festivities, available online and at various Dick's Sporting Goods locations.

Meanwhile, The Children's Place is gearing up to enhance kids' wardrobes with PEEPS®-branded apparel, featuring the adorable Chicks and Bunnies. Parents can find colorful pajamas, graphic tees, slippers, and accessories available both online and in select stores.

Celebrating with New Favorites

For those with a sweet tooth, PEEPS® Marshmallow-flavored CakeBites will soon hit grocery store shelves across the U.S., available in two varieties and coated with festive icing, perfect for any spring occasion.

In a unique twist, Bath & Body Works is introducing a limited edition body care collection inspired by PEEPS®, named 'Peepin' It Real', featuring curated home fragrances and decor. This collection rolls out in March, promising to bring delightful scents to your home.

Simply Southern, a beloved lifestyle brand, will launch a joyful collection of apparel that draws inspiration from the PEEPS® brand, available in select retailers and online.

Finally, ALEX AND ANI will expand its collection by unveiling new precious metal pieces alongside existing items inspired by PEEPS® charms, all set to launch on February 11 and available across various retail stores nationwide.

Conclusion

The PEEPS® 2026 collaboration lineup is brimming with joy and creativity, offering something for everyone this Easter season. From delectable treats to stylish apparel, these partnerships aim to enrich the festive experience for fans across the country. For more springtime fun and updates, fans can visit www.peepsbrand.com and follow @PEEPSBrand on social media platforms for inspiration and exciting giveaways.